This comic tells a story about how the No-Face (a.k.a. Kaonashi) transforms himself from a socially isolated person into a popular star by effectively marketing himself on social medias but he still feels desolate. No-Face is a spirit in the famous Japanese animated film Spirited Away. He is a lonely spirit who begins to show emotions and compassion to other people after receiving a genuine care from Chihiro. Without too much knowledge about the society, No-Face learns by examples and adapts to his surroundings.

At the very beginning of this story, No-Face was still that lonely spirit, isolated by society, nobody cared. He was used to the life hiding behind the crowd and learned to be quite. He has always been needing attention and craves for someone who can truly understand him, however, facing people walking on the street with masks on and being indifferent to each other, he felt lost. No-Face wished to find love and care from the crowd, so he started to make the moves to blend in. No-Face learned by examples so he begins from becoming a smartphone user. He downloaded all the apps that are ranked the highest around his neighborhood and set up on all social media channels. He completed case studies about all the self-made YouTube star, people receives the most likes and followers on different channels. Then No-Face duplicated the model and started marketing himself on social medias. He gained more than enough exposures to the public and eventually became a self-made superstar. Regardless how famous and viral he becomes, he remains lonely and unhappy.

Resemble the underground man’s social isolation feature, No-Face is not accepted by the mainstream. In opposite to what the underground man’s reaction towards his self-isolation, NO-Face wants to step out of his comfort zones and seeks for the true love he is yearning for. Even though he was smart and tried hard on marketing himself and creating his self-image and finally he gained the attention that he was craving for, still he felt empty deep inside, because no one really knows who he is. So here lies some messages that I am trying to communicate with my readers through the slides: the quality of your social network is more important than the quantity. To start investing in the depth of your social life, people need to drag themselves away from the distracting screens that some of them are gluing onto day and night, peel off the filters the social apps make you comfortable using and seriously make the process of socialization personal and genuine.