Author Archives: Odalis Ortiz

Summary of Activity on this Site


Number of Posts: 4
Number of Comments: 2

Social Constructivism

Social constructivism is an interpretive framework whereby individuals seek to understand their world and develop their own particular meanings that correspond to their experience (Creswell, 2013). These meanings are not etched or innate within each individual. Rather, meanings are formed through interaction with others (Creswell, 2013). Social constructionism has its origins in sociology and emerged over thirty years ago (Andrews, 2012). Also referred to as interpretivism, social constructivism has been associated with the post-modern era in qualitative research (Andrews, 2012). Social constructivists view knowledge and truth as created by the interactions of individuals within a society (Andrews, 2012). Some researchers suggest that language predates concepts and allows an individual to structure the way their world is experienced (Andrews, 2012). This interpretive framework is useful in phenomenological research studies.

In my phenomenological study of employee perceptions, I applied the interpretive framework of social constructivism by asking research participants open-ended questions (suggested by Creswell, p.25). This approach allowed the research participants to fully and freely describe their own experiences. As the researcher, my role was to listen carefully to their views and interpret the findings based on their background and experiences (Creswell, 2013). The interpretation of their experiences revealed a significant amount of information regarding the phenomenon (employee perceptions) and also offered new insight to the overall study. Applying the social constructionism framework was the most useful approach in gaining access to the views and nuances that influenced the individual worlds of my research participants.

Andrews, T. (2012). What is social constructionism? The Grounded Theory Review, 11 (1). 39-46.

Creswell, J.W. (2013). Qualitative inquiry & research design: choosing among the five approaches. Thousand Oaks, CA: Sage Publications, Inc.

A Phenomenological Study: Union Employee Perceptions of Executive-Level Communications

I wanted to study employee communication at my organization because of the apparent division between union and non-union staff members, especially during times of contract negotiations where anti-management sentiment is at its peak. Specifically, my goal is to understand the perceptions of unionized employees as it pertains to communications sent by management when policies or procedures are implemented. How do union employees perceive these communications? Why are they perceived as such? By studying their perceptions, I hope to gain an understanding of what the organization can do to improve its communications to employees (which may ultimately affect employee morale, but that would be a bonus).

Using social constructivism as a framework and phenomenology as the theoretical approach, I conducted a focus group with 3 union staff members from the same department within the organization in an attempt to answer my research question:

How do full-time union employees in the Administrative Services department at the Research Foundation perceive executive-level communications.

The raw data that I gathered from this one-hour focus group was absolutely amazing. I thought I may have some bias as the researcher in terms of my association with the three staff members, but I was surprised by what I heard from the three participants and how they each strongly defended their opinions and articulated their personal experiences. They were supportive of one another and yet they confidently expressed their own ideas, which at times, were contrary to those of their colleagues. Overall, a great experience to watch unfold before my eyes.

I transcribed the data verbatim (which took many, many hours) and immediately began to notice the patterns emerge. It’s exciting and exhausting at the same time. I found myself attempting to manage pages and pages of transcribed raw data and the organization of this data seemed overwhelming. I read and re-read Powell & Renner’s Analyzing Qualitative Data, but I found that organizing narrative data is just incredibly tedious. My issue became one of “What do I include and what do I exclude?” “This seems good, but there are too many extra words; do these words really express emotion?” I found this part of the project to be the most challenging, but I finally figured out a system that worked by placing each participant’s comments side-by-side on a spreadsheet and highlighting the text that screamed for attention. The patterns were crystal clear.

I’m not sure whether there’s anything concrete that could have actually helped me more than the article on Analyzing Qualitative Data (other than having an expert actually walk me through the data analysis process). In undertaking this research project, it seems you just have to learn by doing and develop a system that makes sense to you and allows you to understand your data to the degree that you can clearly explain what you’ve found.

 

Interviewing Women (Article)

Interviewing Women authors Shulamit Reinharz and Susan E. Chase examine the role of women as “perceivers” when it comes to social research and look at how women have been traditionally disregarded as worthy interview subjects by men (p. 222).  Women had been perceived by others, but not given the opportunity to be heard.  In this research, Reinharz and Shulamit address the issue of “gynopia,” which is the inability to see women in social settings and traditional social sciences (p.222).

Reinharz and Chase discuss the notion that interviewing women can’t be a “one-size-fits-all” approach –an interesting notion applicable to the concept of interviewing in general. Interviewers need to take into account the race, ethnicities, classes, sexual orientations, ages, disabilities or abilities of their interviewees. The authors mention that women in general have many different life experiences and varied ways in communicating with the researcher. There is a “missing tradition” in terms of interviewing women because throughout the 19th and (much of) the 20th Century, the majority of men did not have an interest in interviewing women, unfortunately leading to male perspectives and untested, unexamined assumptions about the lives of women (p.223).

A different narrative emerges when women who are usually silenced are given a voice to speak.  Reinharz and Chase describe the story of a researcher who wrote about her experiences in interviewing homeless women. She found these women had certain needs and hopes that hadn’t been heard because no one cared to hear them or ask. The perspectives of these women had been completely disregarded; therefore, it is important to allow those the opportunity to have a voice who may not otherwise have had that chance. Reinharz and Chase’s article also describes how women interviewing other women can cause the reviewer to participate in their own self disclosure and sometimes have mirroring experiences with the interviewee. The interviewing process can affect the researcher herself, causing her to relive or recount her own similar past experiences (p.226-227).

Reihnarz and Chase discuss (p. 228) how female interviewers may establish connections or “sisterly bonds” with female interviewees and they offer examples of how these bonds occur through the interview process (a study of single women involved with married men whereby some  interviewees cried and expressed gratitude to the interviewer for the sense of release the interview provided). The authors indicate a major drawback in treating this type of relationship as an “ideal research relationship” is that either party may not want or need to continue the relationship past the research. Also, this type of relationship may be condescending to the interviewee. The authors distinguish between “rapport” (which they view as a necessary ingredient for interviewing and define as strong listening skills) and “intense bonding” (which they describe as a promise of future support or friendship). They further indicate that researchers have a responsibility to fully articulate the expectation of the research and set boundaries to the research process. If an intense bond forms, that should be considered a “serendipitous event” and not the norm.

On p. 230 the authors share some of the issues that may arise with women interviewees including social location and subjectivities. Some social scientists argue that due to the heavy responsibilities of working class women of color, they may be less willing and more skeptical to participate in social research. Also, the fact that an interviewer may share the same ethnicity as their interviewee does not mean that the interviewer will fully identify with the ethnic identity of that interviewee. For other interviewers, ethnicity may be an inhibiting factor while for others it may be liberating. According to the authors, what feminist researchers should share is a commitment to reflect upon the complexities of their own and participants’ social locations and subjectivities.

In the section Men Interviewing Women (p. 232), Reinharz and Chase indicate that women may feel more inclined to share personal details of their experiences with women instead of men, suggesting that gender affects voluntary sharing of personal experience. Gender can also affect where interviews take place and, at times, a male interviewer may decide not to conduct the interview himself. Basically, the same methodological principles apply when men interview women as it does when women interview women: the researcher must take into account his/her own social location and how they may affect the research relationship.

The authors conclude the article by indicating that interpreting women’s words and stories requires a delicate and reflexive balancing act. Researchers need to understand and respect participants’ interpretations of their lives especially if those interpretations differ from their own lives. Finally, the researcher needs to be open to how these interpretations may change over time.

Odalis

I’ve been the Corp. Comm. program for three years now and I only have a 3 classes to finish (woo hoo!). I’m interested in employee communications, rebranding, corporate culture.

One of my favorite things music and dancing. Love, love, love the funk, disco-hustle era of music, and of course latin music/dance.

9721828-abstract-blue-background-with-disco-ball-vector-eps10-illustration



Comments:

"This is a great chapter summary and I found the examples of purpose statements in the chapter itself to be especially helpful in clarifying encoding. The information related to research question is also useful and the concept of subquestions will help me narrow down my issue to the least common denominator. The entire chapter is critical to understanding how to formulate my research question. My challenge will be to identify the main problem in my mini-study, which I believe I should have in place prior to formulating the research question."
posted on Jun 11, 2013, on the post Chapter 6: Introducing and Focusing the Study

"This chapter summary was especially useful to me in terms of the explanations of ethnography and case study. I have not fully decided what my mini-study will focus on (employee communication as it pertains to morale or corporate or the ways in which branding affects corporate culture) and I have not formulated a research question, but I’m drawn to ethnography due to the element of conducting interviews to identity the behavior of a group and how people think. I would also consider case study as an approach to understanding corporate subcultures. I think since I’m still deciding on my mini-study, I need to consider the factors on page 124 and decide which approach will be the most useful for my project."
posted on Jun 11, 2013, on the post Chapter 5