Monthly Archives: June 2013

Chapter 6: Introducing and Focusing the Study

Chapter 6 of Creswell’s Qualitative Inquiry and Research Design is all about writing the best introduction to your study as possible. It gives an overview of the introduction section and then goes into details about the subparts that make it up. A good qualitative introduction begins with the identification of a clear problem that needs to be studied. It then advances the primary intent of the study, called the purpose of the study. It sets the stage for the entire article and conveys what the author hopes to accomplish in the study. Of all parts of a research project, the purpose statement is most important.

The Research Problem Statement

Qualitative studies begin with an introduction advancing the research problem or issue in a study. The purpose of a research problem in qualitative research is to provide a rationale or need for studying a particular issue or problem. An example of various research problem statements can be found on page 132 figure 6.1, the 5 elements of a good introduction: the topic, the research problem, the evidence, and the importance of the problem for select audiences. At this point the introduction proceeds onto the purpose statement.

The Purpose Statement

The purpose statement provides the major objective or intent, or “road map,” to the study. The purpose statement needs to be carefully constructed and written in a clear and concise language. An example of a purpose statement script is found on page 135.

On page 136 table 6.1 contains a chart with “Words to use in Encoding the Purpose statement” as well as several examples of purpose statements that illustrate the encoding and foreshadowing of the 5 approaches to research on page 137.

The Research Question

The intent of the qualitative research question is to narrow the purpose statement into several specific questions that will be addressed in the study. Qualitative research questions are open-ended, evolving, and nondirectional. It restates the purpose of the study in more specific terms and typically start with a word or how rather than why.

The Central Question

The author recommends that a researcher reduce her or his entire study to a single, overarching central question and several subquestions. Examples can be found on page 139-140.

Subquestions

Subquestions further specify the central questions into some areas for inquiry. Suggestions for writing these subquestions can be found on page 140-141.

If you follow the directions in this chapter, your study’s introduction should be interesting, informative, and provide a backdrop for the rest of the research report. Good luck!

 — by Benjamin Young, Christina Markoski, & Marissa Levitan

Chapter 5

Chapter five expands on the five different qualitative studies by giving example to each method—narrative, phenomenological, grounded theory, ethnographic, and a case study. We will discuss each study by elaborating on the key highlights of the discussion.

A Narrative Study: “Living in the Space between Participant and Researcher as a Narrative Inquirer: Examining Ethnic Identity of Chinese Canadian Students as Conflicting Studies to Live By” – Appendix B

Elaine Chan, who is an assistant professor of Diversity and Curriculum Studies at the University of Nebraska, Lincoln, conducted a two-year long study at a Toronto middle school following the experiences of Ai Mei Zhang, an immigrant student from China in a close-examination setting. Chan used school-based narrative inquiry to research the ways in which expectations of academic performance and social behavior by teachers, peers at school, and parents at home played out in the life of an immigrant student. Ai Mei immigrated ot Canada five years prior to the start of the study and she did not speak a single word of English when she moved. In the discussion of the study in Appendix B, Chan reveals that Ai Mei experienced bullying and pressures from her peers, along with experiencing conflicting sentiments from her family, and acquaintances.

Chan has used narrative inquiry to explore the “interaction of student, teacher, and parent narratives, a story of interwoven lives” (page 304, Appendix B) in a Canadian context where she and her family are first generation immigrants. The researcher has also partaken in the family life of Ai Mei, and particularly notes the influence- for better or worse, Ai Mei’s mother had on her self-esteem and participation in the Toronto cultural platform. Chan states: “The interaction between Ai Mei and her mother highlighted the potential for tensions to develop when expressing differences in perspective about the value of certain kinds of behaviors over others” (Page 314) Ai Mei’s mother has criticized her for being too short, or not for helping her with household chores and Chan argues that this effected her self-esteem and could hinder her immersion into the multicultural English-speaking Toronto cultural landscape during her school-formation years. Chan also researched Ai Mei’s positionality within the classroom as she observed Chan during every homeroom classes for two-years straight. Chan also participated in school field trips, class activities, and other collective experiences that Ai Mei was a part of.

The method and approach of narrative inquiry, as Chan states: “facilitated the identification of the many nuances of living as an immigrant student in a North American school contest, and provided a framework in which to ponder these complexities.” (page 318) The narrative approach, as we see, close-examined a singular experience of one immigrant student, yet offers an indicative example to the experiences of immigrant students anywhere. In the conclusion part of her study (page 322), Chan puts forward that this study can offer tremendous value of insight to educators and policy makers who need to be well-versed and informed about students who come from immigrant backgrounds and to best accommodate their needs to succeed in both academic, and social life.

A Phenomenological Study—Cognitive Representations of Aids (Appendix C)

This study, conducted on a sample of 58 people- of which 41 were men and 17 were women, aimed to unpack the ways in which people who live with AIDS imagine their disease, and how these can be useful in understanding the medication adherence and other health behaviors of the individuals. The researchers E. Anderson and Margaret Spencer, studies 58 individuals and surveyed them to get statements regarding their experiences living with AIDS. Out of 175 statements, they concluded 11 themes, which were evaluated through the phenomenological point of research. In phenomenology, the researchers transcends the precedent knowledge and research in order to understand the phenomenon at a deeper level: they attempt to approach the issues with a sense of “newness” in order to pull out data that is more indicative and significant. (Page 331)

In this study, Anderson and Spencer used the Self-Regulation Model of Illness Representation, meaning that the patients are the “active problem solvers whose behavior is a product of their cognitive and emotional responses to a health threat” (Page 328). After surveying and interviewing the patients about their conception of their condition, they specified the attributes to illness representation under five categories: 1)identity, 2) time line, 3) perceived cause, 4)consequences, 5)controllability. By looking at the attributes, researchers were able to hypothesize how these findings could indicate an adherence to therapeutic regiments, engaging in high-risk sexual and safety behaviors, and an overall enhanced quality of life.

Amongst the participants, some focused on the final outcome of death by AIDS, while others treated AIDS as a chronic illness such as cancer or diabetes. The difference in attitudes and approach indicate a relationship with their condition. Participants who expressed pessimism and hopelessness has a different relationship to coping with their condition than participants who were more optimistic and hopeful of their condition. Examples of such approaches include someone describing their experience as a “skeleton crying” (page 335), or “death, just death” (page 333), while others chose to forget or push aside their condition. Another group of participants were able to recoup with their condition with time, or chose to turn to a higher power. The study concluded that the ways in which a person imagines AIDS might “influence medication adherence, high-risk behavior, and quality of life” (page 344)

Grounded theory approach consists of face to face interviews and uses the Strauss & Corbin approach (117).  This approach consists of “coding, concept development, constant comparisons between data and the emerging concepts, and the formulation of a theoretical model.”  According to the researcher, the grounded theory is the phase in which you develop your theory.  This is where a behavior process is understood and analyzed in order to develop the theoretical model which advances phases (117).

Defining features of a grounded theory approach include: understanding a behavior process, and then watching a theory emerge.  This theory helps develop the framework for the study.  The collection of data includes conducting a plethora of face to face interviews.  Data is analyzed using the Strauss and Corbin approach.

3 Theoretical phases in the behavioral process of integrating activity into a lifestyle: An initiation phase A transition phase Integration phase

Ethnographic study is useful for studying culture sharing groups. This is where you can take data sources, analyze the data and identify themes.  Themes are developed in order to understand how subcultures work. (pg. 118)

For example, in (Haefnler, 2004; see Appendix E), the researcher used the Ethnographic method for researching the lifestyle of the “straight edge movement”.  The researcher’s ethnographic data included interviews with members of the group, researcher participated in movement, gathered music lyrics from popular culture music, and analyzed behaviors and beliefs in order to understand the culture.

Core elements of ethnography include (119): identifying your study (finding your culture sharing group), describing the group in terms of its members and then using this knowledge to create a theme about the behavior of the group.  You will want to find the appropriate theory that applies to your ethnographic study, and figure out the critical approach to take.

During an ethnography study, the researcher must position oneself in the study: observer or participant? This researcher participated in the movement of his study. The researcher also engaged in fieldwork by engaging in in-depth interviews with members of the movement.  Here you also analyze emic & etic data. Emic data is how people “think”, how they perceive and categorize the world, and etic data focuses from the local observations, categories, etc to those of the anthropologist.

In a case study, you analyze data for a specific theme. This data is aggregated into large clusters of ideas, and providing specific details that supports the theme (p.293).  Case studies use one specific case that could be applicable to other similar cases. The intent of the case study is not to just be completely intrinsic/ it could be used to look at other similar cases involving a similar subculture. (pg. 120) (ex: a case of gun violence in one school which can be looked at in a larger picture). A case analysis can be ended by presenting assertions using collected data responses.  Assertions can also be grounded in literature support.  The literature can be “a larger explanation for our descriptive and thematic analyses.” (pg. 121).

Differences Among the Approaches

This section of Chapter 5 helps differentiate the 5 approaches to conducting a qualitative study by highlighting the central purpose of each one.  Table 5.1 (p. 122) illustrates the focus of each approach by breaking them down to their basic principles.  A narrative study will focus on an individual who illustrates a particular experience by gathering data though observations and conversations (See p. 112 for the narrative study on Ai Mei Zhang). Phenomenological studies are rooted in the lived experience, or essence, of the individuals studied through interviews like in Anderson and Spencer’s study on AIDS patients (p. 114).  Grounded Theory involves the creation of a theory through data collected and organized relative to a theoretical model. Ethnographic studies focus on culture-sharing groups and their behaviors, like sXe movement (p. 118). A case study focuses on an issue and the surrounding details that contributed to or led up to the issue.

The main way to effectively understand and employ each of the five approaches is to think about what your study intends to accomplish. The context of your idea for a study would help point you in the right direction as to which approach to take.  Other factors to consider when choosing an approach to your  study are outlined on page 124.   These factors include audience opinion, your qualifications and comfort as a researcher, and scholarly contribution to the specific field you are studying.

The importance of understanding each of these approaches is critical to the work  we’ll be doing because the data collection is different for each approach and the work the researcher does with  the data  varies also. As discussed in class, the approaches are employed as a means to show what exactly we are trying to research.   Fittingly, it is important to find the smaller, more refined research question out of the bigger ideas we initially have.

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Chapter 5: Five Different Qualitative Studies

Chapter five expands on the five different qualitative studies by giving example to each method—narrative, phenomenological, grounded theory, ethnographic, and a case study. We will discuss each study by elaborating on the key highlights of the discussion.

A Narrative Study: “Living in the Space between Participant and Researcher as a Narrative Inquirer: Examining Ethnic Identity of Chinese Canadian Students as Conflicting Studies to Live By” – Appendix B

Elaine Chan, who is an assistant professor of Diversity and Curriculum Studies at the University of Nebraska, Lincoln, conducted a two-year long study at a Toronto middle school following the experiences of Ai Mei Zhang, an immigrant student from China in a close-examination setting. Chan used school-based narrative inquiry to research the ways in which expectations of academic performance and social behavior by teachers, peers at school, and parents at home played out in the life of an immigrant student. Ai Mei immigrated ot Canada five years prior to the start of the study and she did not speak a single word of English when she moved. In the discussion of the study in Appendix B, Chan reveals that Ai Mei experienced bullying and pressures from her peers, along with experiencing conflicting sentiments from her family, and acquaintances.

Chan has used narrative inquiry to explore the “interaction of student, teacher, and parent narratives, a story of interwoven lives” (page 304, Appendix B) in a Canadian context where she and her family are first generation immigrants. The researcher has also partaken in the family life of Ai Mei, and particularly notes the influence- for better or worse, Ai Mei’s mother had on her self-esteem and participation in the Toronto cultural platform. Chan states: “The interaction between Ai Mei and her mother highlighted the potential for tensions to develop when expressing differences in perspective about the value of certain kinds of behaviors over others” (Page 314) Ai Mei’s mother has criticized her for being too short, or not for helping her with household chores and Chan argues that this effected her self-esteem and could hinder her immersion into the multicultural English-speaking Toronto cultural landscape during her school-formation years. Chan also researched Ai Mei’s positionality within the classroom as she observed Chan during every homeroom classes for two-years straight. Chan also participated in school field trips, class activities, and other collective experiences that Ai Mei was a part of.

The method and approach of narrative inquiry, as Chan states: “facilitated the identification of the many nuances of living as an immigrant student in a North American school contest, and provided a framework in which to ponder these complexities.” (page 318) The narrative approach, as we see, close-examined a singular experience of one immigrant student, yet offers an indicative example to the experiences of immigrant students anywhere. In the conclusion part of her study (page 322), Chan puts forward that this study can offer tremendous value of insight to educators and policy makers who need to be well-versed and informed about students who come from immigrant backgrounds and to best accommodate their needs to succeed in both academic, and social life.

A Phenomenological Study—Cognitive Representations of Aids (Appendix C)

This study, conducted on a sample of 58 people- of which 41 were men and 17 were women, aimed to unpack the ways in which people who live with AIDS imagine their disease, and how these can be useful in understanding the medication adherence and other health behaviors of the individuals. The researchers E. Anderson and Margaret Spencer, studies 58 individuals and surveyed them to get statements regarding their experiences living with AIDS. Out of 175 statements, they concluded 11 themes, which were evaluated through the phenomenological point of research. In phenomenology, the researchers transcends the precedent knowledge and research in order to understand the phenomenon at a deeper level: they attempt to approach the issues with a sense of “newness” in order to pull out data that is more indicative and significant. (Page 331)

In this study, Anderson and Spencer used the Self-Regulation Model of Illness Representation, meaning that the patients are the “active problem solvers whose behavior is a product of their cognitive and emotional responses to a health threat” (Page 328). After surveying and interviewing the patients about their conception of their condition, they specified the attributes to illness representation under five categories: 1)identity, 2) time line, 3) perceived cause, 4)consequences, 5)controllability. By looking at the attributes, researchers were able to hypothesize how these findings could indicate an adherence to therapeutic regiments, engaging in high-risk sexual and safety behaviors, and an overall enhanced quality of life.

Amongst the participants, some focused on the final outcome of death by AIDS, while others treated AIDS as a chronic illness such as cancer or diabetes. The difference in attitudes and approach indicate a relationship with their condition. Participants who expressed pessimism and hopelessness has a different relationship to coping with their condition than participants who were more optimistic and hopeful of their condition. Examples of such approaches include someone describing their experience as a “skeleton crying” (page 335), or “death, just death” (page 333), while others chose to forget or push aside their condition. Another group of participants were able to recoup with their condition with time, or chose to turn to a higher power. The study concluded that the ways in which a person imagines AIDS might “influence medication adherence, high-risk behavior, and quality of life” (page 344)

Grounded theory approach consists of face to face interviews and uses the Strauss & Corbin approach (117).  This approach consists of “coding, concept development, constant comparisons between data and the emerging concepts, and the formulation of a theoretical model.”  According to the researcher, the grounded theory is the phase in which you develop your theory.  This is where a behavior process is understood and analyzed in order to develop the theoretical model which advances phases (117).

3 Theoretical phases in the behavioral process of integrating activity into a lifestyle:
An initiation phase
A transition phase
Integration phase

Defining features of a grounded theory approach include: understanding a behavior process, and then watching a theory emerge.  This theory helps develop the framework for the study.  The collection of data includes conducting a plethora of face to face interviews.  Data is analyzed using the Strauss and Corbin approach.

Ethnographic study is useful for studying culture sharing groups. This is where you can take data sources, analyze the data and identify themes.  Themes are developed in order to understand how subcultures work. (pg. 118)

For example, in (Haefnler, 2004; see Appendix E), the researcher used the Ethnographic method for researching the lifestyle of the “straight edge movement”.  The researcher’s ethnographic data included interviews with members of the group, researcher participated in movement, gathered music lyrics from popular culture music, and analyzed behaviors and beliefs in order to understand the culture.

Core elements of ethnography include (119): identifying your study (finding your culture sharing group), describing the group in terms of its members and then using this knowledge to create a theme about the behavior of the group.  You will want to find the appropriate theory that applies to your ethnographic study, and figure out the critical approach to take.

During an ethnography study, the researcher must position oneself in the study: observer or participant? This researcher participated in the movement of his study. The researcher also engaged in fieldwork by engaging in in-depth interviews with members of the movement.  Here you also analyze emic & etic data. Emic data is how people “think”, how they perceive and categorize the world, and etic data focuses from the local observations, categories, etc to those of the anthropologist.

In a case study, you analyze data for a specific theme. This data is aggregated into large clusters of ideas, and providing specific details that supports the theme (p.293).  Case studies use one specific case that could be applicable to other similar cases.
The intent of the case study is not to just be completely intrinsic/ it could be used to look at other similar cases involving a similar subculture. (pg. 120)
(ex: a case of gun violence in one school which can be looked at in a larger picture).
A case analysis can be ended by presenting assertions using collected data responses.  Assertions can also be grounded in literature support.  The literature can be “a larger explanation for our descriptive and thematic analyses.” (pg. 121).

Differences Among the Approaches

This section of Chapter 5 helps differentiate the 5 approaches to conducting a qualitative study by highlighting the central purpose of each one.  Table 5.1 (p. 122) illustrates the focus of each approach by breaking them down to their basic principles.  A narrative study will focus on an individual who illustrates a particular experience by gathering data though observations and conversations (See p. 112 for the narrative study on Ai Mei Zhang). Phenomenological studies are rooted in the lived experience, or essence, of the individuals studied through interviews like in Anderson and Spencer’s study on AIDS patients (p. 114).  Grounded Theory involves the creation of a theory through data collected and organized relative to a theoretical model. Ethnographic studies focus on culture-sharing groups and their behaviors, like sXe movement (p. 118). A case study focuses on an issue and the surrounding details that contributed to or led up to the issue.

The main way to effectively understand and employ each of the five approaches is to think about what your study intends to accomplish. The context of your idea for a study would help point you in the right direction as to which approach to take.  Other factors to consider when choosing an approach to your  study are outlined on page 124.   These factors include audience opinion, your qualifications and comfort as a researcher, and scholarly contribution to the specific field you are studying.

The importance of understanding each of these approaches is critical to the work  we’ll be doing because the data collection is different for each approach and the work the researcher does with  the data  varies also. As discussed in class, the approaches are employed as a means to show what exactly we are trying to research.   Fittingly, it is important to find the smaller, more refined research question out of the bigger ideas we initially have.

CHAPTER 4: Five Qualitative Approaches to Inquiry

 

In this chapter Creswell guides novice researchers (us) as we work through the early stages of selecting a qualitative research approach. The text outlines the origins, uses, features, procedures and potential challenges of each approach and provides a great overview. Why identify our approach to qualitative inquiry now? To offer a way of organizing our ideas and to ground them in the scholarly literature (69). The author includes a chart on page 104 that provides a convenient comparison of major features.

The 5 approaches are NARRATIVE RESEARCH, PHENOMENOLOGY, GROUNDED RESEARCH, ETHNOGRAPHY, and CASE STUDY.

NARRATIVE RESEARCH

In contrast to the other approaches, narrative can be a research method or an area of study in and of itself. Creswell focuses on the former, and defines it as a study of experiences “as expressed in lived and told stories of individuals” (70). This approach emerged out of a literary, storytelling tradition and has been used in many social science disciplines.

Narrative researchers collect stories, documents, and group conversations about the lived and told experiences of one or two individuals. They record the stories using interview, observation, documents and images and then report the experiences and chronologically order the meaning of those experiences. Other defining features are available on p. 72.

These are the primary types of narrative:

  • Biographical study, writing and recording the experiences of another person’s life.
  • Autoethnography, in which the writing and recording is done by the subject of the study (e.g., in a journal).
  • Life history, portraying one person’s entire life.
  • Oral history, reflections of events, their causes and effects.

For all of the research approaches, Creswell first recommends determining if the particular approach is an appropriate tool for your research question. In this case, narrative research methodology doesn’t follow a rigid process but is described as informal gathering of data.

The author provides recommendations for methodologies on pps 74-76 and introduces two interesting concepts unique to narrative research: 1) Restorying is the process of gathering stories, analyzing them for key elements, then rewriting (restorying) to position them within a chronological sequence. 2) Creswell describes a collaboration that occurs between participants and researchers during the collection of stories in which both gain valuable life insight as a result of the process.

Narrative research involves collecting extensive information from participants; this is its primary challenge. But ethical issues surrounding the stories may present weightier difficulties, such as questions of the story’s ownership, how to handle varied impressions of its veracity, and managing conflicting information. For further reading on the activities of narrative researchers Creswell recommends Clandinin and Connelly’s Narrative Inquiry (2000).

PHENOMENOLOGY

Phenomenology is a way to study an idea or concept that holds a common meaning for a small group (3-15) of individuals. The approach centers around lived experiences of a particular phenomenon, such as grief, and guides researchers to distill individual experiences to an essential concept. Phenomenological research generally hones in on a single concept or idea in a narrow setting such as “professional growth” or “caring relationship.”

The evolution of phenomenology from its philosophical roots with Heidegger’s and Sartre’s writing often emerges in current researchers’ exploration of the ideas (77). In contrast to the other four approaches, phenomenology’s tradition is important for establishing themes in the data. In addition to its relationship to philosophy, another key phenomenology feature is bracketing, a process by which the researcher identifies and sets aside any personal experience with the phenomena under study (78).

Phenomenology has two main subsets. Hermeneutic, by which a researcher first follows his/her own abiding concern or interest in a phenomenon; then reflects upon the essential themes that constitute the nature of this lived experience; describex the phenomenon; crafts an interpretation and finally mediates the different resultant meanings. The second type, transcendental, is more empirical and focused on a data analysis method outlined on page 80.

Cresswell favors a systematic methodology outlined by Moustakas (1994) in which participants are asked two broad, general questions: 1) What have you experienced in terms of the phenomenon? 2) What context of situations have typically influenced your experiences of the phenomenon? For some researchers, the author believes phenomenology may be too structured. He also mentions the additional challenge of identifying a sample of participants who share the same phenomenon experience.

Creswell recommends two sources for further reading on phenomenology: Moustakas’s Phenomenological Research Methods (1994) and van Manen’s Researching Lived Experience: Human Science for an Action Sensitive Pedagogy (1990).

GROUNDED THEORY RESEARCH

Grounded theory seeks to generate or discover a theory-a general explanation– for a social process, action or interaction shaped by the views of participants (p. 83). One key factor in grounded theory is that it does not come “off the shelf” but is “grounded” from data collected from a large sample. Creswell recommends an approach to this qualitative research prescribed by Corbin & Strauss (2007).

The author describes several defining features of grounded theory research (85). The first is that it focuses on a process or actions that has “movement” over time. Two examples of processes provided include the development of a general education program or “supporting faculty become good researchers.” An important aspect of data collection in this research is “memoing.” In which the researcher “writes down ideas as data are collected and analyzed,” usually from interviews.

Data collection is best be described as a “zigzag” process of going out to the field to gather information and then back to the office to analyze it and back out to the field. The author discusses various ways of coding the information into major categories of information (p. 86).

Another approach to grounded theory is that of Charmaz (2006). Creswell notes that Charmaz “places more emphasis on the views, values, belief, feelings, assumptions and ideologies of individuals than on the methods of research.” (p. 87)

The author states that this is a good design to use when there isn’t a theory available to “explain or understand a process.” (p. 88). Creswell further notes that the research question will focus on “understanding how individuals experience the process and identify steps in the process” that can often involve 20 to 60 interviews.

Some challenges in using this design is that the researcher must set aside “theoretical ideas or notions so that the analytic, substantive theory can emerge.” (p. 89) It is also important that the researcher understand that the primary outcome of this research is a “theory with specific components: a central phenomenon, causal conditions, strategies, conditions and context, and consequences,” according to Corbin & Strauss’ (p. 90). However, if a researcher wants a less structured approach the Charmaz (2006) method is recommended.

ETHNOGRAPHIC RESEARCH

Ethnography is a qualitative research design in which the unit of analysis is typically greater than 20 participants and focuses on an “entire culture-sharing group.” (Harris, 1968). In this approach, the “research describes and interprets the shared and learned patterns of values, behaviors, beliefs, and language” of the group. The method involves extended observations through “participant observation, in which the researcher is immersed in the day-to-day lives of the people and observes and interviews the group participants.” (p. 90).

Creswell notes that there is a lack of orthodoxy in ethnographic research with many pluralistic approaches. He lists a number of other researchers (p.91) but states that he draws on Fetterman’s (2009) and Wolcott’s (2008a) approaches in this text.

Some defining features of ethnographic research are listed on pages 91 and 92. They include that: it “focuses on developing a complex, complete description of the culture of a group, a culture-sharing group;” that ethnography however “is not the study of a culture, but a study of the social behaviors of an identifiable group of people;” that the group “has been intact and interacting for long enough to develop discernable working patterns,” and that ethnographers start with a theory drawn from “cognitive science to understand belief and ideas” or materialist theories (Marxism, acculturation, innovation, etc.)

Some types of ethnographies include “confessional ethnography, life history, autoethnography, feminist ethnography, visual ethnography,”etc., however, Creswell emphasizes two popular forms. The first is the realist ethnography-used by cultural anthropologists, it is “an objective account of a situation, typically written in the third-person point of view and reporting objectively on the information learned from participants.” (p. 93). The second is the critical ethnography in which the author advocates for groups marginalized in society (Thomas, 1993). This type of research is typically conducted by “politically minded individuals who seek through their research, to speak out against inequality and domination” (Carspecken & Apple, 1992). (p. 94).

The procedures for conducting an ethnography are listed on p. 94-96. One key element in these procedures is the gathering of information where the group works or lives through fieldwork (Wolcott, 2008a); and respecting the daily lives of these individuals at the site of study. Some key challenges in this type of research are that one must have an “understanding of cultural anthropology, the meaning of a social-cultural system, and the concepts typically explored by those studying cultures. Also, data collection requires a lot of time on the field. (p. 96)

CASE STUDY RESEARCH

In case study research, defined as the “the study of a case within a real-life contemporary context or setting” Creswell takes the perspective that such research “is a methodology: a type of design in qualitative research that may be an object of study, as well as a product of inquiry.” Further, case studies have bounded systems, are detailed and use multiple sources of information (p. 97). Creswell references the work of Stake (1995) and Yin (2009) because of their systematic handling of the subject.

The author draws attention to several features of the case study approach, but emphasizes a critical element “is to define a case that can be bounded or described within certain parameters, such as a specific place and time.” Other components of the research method include its intent-which may take the form of intrinsic case study or instrumental case study (p. 98); its reliance on in-depth understanding; and its utilization of case descriptions, themes or specific situations. Finally, researchers typically conclude case studies with “assertions” from their learning (p. 99).

The text touches on several types of case studies that can be differentiated by size, activity or intent and that can involve single or multiple cases (p.99). In instances of collective case study design where the researcher may use multiple case studies to examine one issue, the text recommends Yin (2009) logic of replication be used. Creswell goes on to point out that if the researcher wishes to generalize from findings, care needs to be taken to select representative cases. This could be useful, time-saving information for class members considering this method.

In outlining procedures for conducting a case study (p.100), Creswell recommends “that investigators first consider what type of case study is most promising and useful” and advocates cases that show different perspectives on a problem, process or event.” Data analysis can be holistic (considering the entire case) or embedded (using specific aspects of the case).

Some of the challenges of case study research are determining the scope of the research and deciding on the bounded system and determining whether to study the case itself or how the case illustrates an issue. In the instance of multiple cases, the author makes the somewhat counter intuitive assertion that “the study of more than one case dilutes the overall analysis” (p. 101).

THE FIVE APPROACHES COMPARED

Creswell gives an overview of the commonality of the five research methods (p. 102) before explaining key differences among more similar seeming types of research, e.g. narrative research, ethnography. Here the author underlines that “the types of data one would collect and analyze would differ considerably.” He uses the example of the study of a single individual to make his argument, recommending narrative research instead of ethnography, which has a broader scope and case study, which may involve multiple cases.

In considering differences, Creswell puts forth that the research methods accomplish divergent goals, have different origins and employ distinct methods of analyzing data – the author underlines the data analysis stage as being the most exaggerated point of difference (p. 103). The final product, “the result of each approach, the written report, takes shape from all the processes before it.

In Table 4.1 (p. 104) Creswell provides a framework table that contrasts the characteristics of the five qualitative approaches. Given its stated suitability for both “journal-article length study” and dissertation or book-length work, class members may find it a handy reference for the mini study assignment and beyond.

Tricia Chambers, Eric Lugo, Kathryn Lineberger

Chapter 3: Designing a Qualitative Study

Chapter three begins with a great metaphor to help better understand was qualitative research actually is. Think of qualitative research as an intricate fabric composed of minute threads, many colors, different textures and various blends of materials.

Some terms brought up to further research are constructivist, interpretivist, feminist, and postmodernist, all terms frequently used in qualitative research. (p. 42)

Characteristics of Qualitative Research: two great books to reference for different sets of definitions are listed on p 43, SAGE Handbook of Qualitative Research and Morse and Richards.

Qualitative research begins with assumptions and the use of interpretive/theoretical frameworks that inform the study of research problems addressing the meanings of individuals or groups ascribe to a social or human problem. To study this problem, qualitative researchers use an emerging qualitative approach to inquiry, the collection of data in a natural setting sensitive to the people and places under study, and data analysis that is both inductive and deductive and establishes patterns and themes. The final written report or presentation included voices of participants, the reflexivity of the researcher, a complex description and interpretation of the problem and its contribution to the literature or a call for change.

The author states that it is easier to move from a general definition to specific characteristics found in qualitative research.

Pages 45-47 explores common characteristics of qualitative research and the table 3.1 on page 46 provides three introductory qualitative research books.

Common Characteristics:

  • Natural setting
  • Researcher as a key instrument
  • Multiple methods
  • Complex reasoning
  • Participants meanings
  • Emergent design
  • Reflexivity
  • Holistic account

When to use qualitative research: we conduct qualitative research because a problem or issue needs to be EXPLORED. We use qualitative  research for a topic with many variables that need to be explored in depth. (p 48)

Page 49 dicussed what qualitative research studies require of us; commitment to extensive time in the field, engage in complex, time-consuming processes of data analysis, writing long passages and participate in a form of social and human science research that does not have firm guidelines.

Essentially, research design can be defined as the plan for conducting the study. It is important to note that there is absolutely no agreed upon structure for how to design a qualitative study, but that there are paths that one can take to determine the appropriate format. Examples of how to design a qualitative study can be found on page 50 of this chapter and include reading a study (Weis & Fine, 2000); understanding the broader issues (Morse & Richards, 2002); and guidance from a how to book (Hatch, 2002). Creswell, however, supplies his own method that consists of three components that guide section. These are: preliminary considerations prior to beginning a study; the steps engaged in during the study; and elements that flow through all the phases of research.

In the first section, preliminary considerations, Creswell states that research, whether quantitative or qualitative, generally follows the scientific method. For a quick refresher, the scientific method consists of a statement of the problem, hypotheses, data collection, results, and discussions. In this section, the idea of the methodological congruence (Morse & Richards, 2002) is introduced. When designing a research study, the purpose, questions, and methods of research should all be interconnected and interrelated; the design should be a cohesive whole instead of fragmented pieces.

Qualitative research will also include a literature review after a statement of the problem to help flesh out why it is a problem and what has been researched previously. Creswell provides an excellent explanation of how a literature review can work depending on the study design on pages 50 and 51.

Lastly, when beginning the research design, it is important to consider yourself as a researcher. Your personal history, assumptions, and interests will help situate yourself in your own research and the larger body of research previously conducted on your topic (p. 51).

The next section details steps in the process of designing a qualitative study. This section is extremely important and should be considered a ‘must-read’ for everyone in the class (pages 51 to 53). Here are some key points:

  • Keep research questions open-ended; first speak with individuals and then design your questions for the interview process; allow your questions to evolve and become more refined
  • There are four basic sources of qualitative information: interviews, observations, documents, and audio-visual materials
  • There are “no ‘right’ stories, only multiple stories” (p. 52).

Creswell also goes into great detail discussing the method of analysing data once it’s been collected. This can be found on page 52 as well, and should be read.

Validating data once it’s been collected and organized is also extremely important. Data can be confirmed via triangulation or peer review (p. 53). Various standards have been determined for validating data in Howe & Eisenhardt (1990), Lincoln (1995), and Marshall & Rossman (2010), however, Creswell has created his own list. This list, which begins on page 53 and continues through to page 55, contains a lot of excellent information to help ensure a rigorous study through data collection, researcher assumptions, inquiry method, study focus or concept, and data analysis.

Final considerations for designing a qualitative study are two-fold: ensuring that a narrative comes out of the data collection and analysis (p. 55) and ethical considerations (p. 56 onwards). Researchers must be sensitive to participants, sites, stakeholders, and publishers of their research. Creswell cites Weis & Fine (2000) as a resource for more information on the topic, and also provides his own preferred approach. This approach can be found on pages 58 to 59, Table 3.2. This table is essential for understanding potential ethical issues and solutions at all stages of the research process. It is also important to seek research approval from various boards and societies, and to remember to not conduct “the worst study of all time”, as discussed in the first class.

While the author stresses on page 61 that there is no set format for what the final written product of a qualitative study should look like, he does provide four examples of how to structure a proposal.  This is particularly of interest to us as we will be writing our own proposals for this course.

The first proposal format presented in the chapter is the author’s own preferred format- a traditional approach which includes sections for the introduction, procedures, ethical issues, expected outcomes, etc. (see Example 3.1 on page 61).

The next format highlighted on page 62 is very similar, but puts a focus on advocacy for the group of individuals that is being studied (see Example 3.2 for the full structure of the “transformative” format).

Page 63 discusses the “Theoretical/Interpretive” format and as the name suggests, this format is best for qualitative studies that use a theoretical lens.  This format has a few unique sections including the ethical and political considerations of the author as well as a personal biography (see full proposal layout on page 63).

The last proposal format is organized around 9 arguments that the researcher needs to align.  The author says that these 9 points are the most important to include in a proposal and touch on topics like purpose, data collection, analysis, ethics, etc. (see Example 2.4 on page 64).

Lastly, the author explains that these format examples only cover a qualitative research proposal.  When writing up a complete qualitative study, many other sections will need to be included, and it’s more difficult to create a standardized format.

Courtney Kurysh, Sadia Mehmood, and Lauren Wolman

Chapter 2

Chapter 2. Philosophical Assumptions and Interpretive Frameworks

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“Whether we are aware of it or not, we always bring certain beliefs and philosophical assumptions to our research” (pg. 15). Various philosophical assumptions and theoretical and interpretive frameworks are highlighted in this chapter. The process of qualitative research compiled by Denzin and Lincoln in 2011 is included five phases (pg. 17):

  1. The researcher as a multicultural subject;
  2. Theoretical paradigms and perspectives;
  3. Research strategies;
  4. Method of collection and analysis;
  5. The art, practice and politics of interpretation and evaluation.

The author also mentions three reasons why philosophy is important (pg. 18):

a. It shapes how we formulate our problem and research questions to study and how we seek information to answer the question.

b. These assumptions are deeply rooted in our training and reinforced by the scholarly community in which we work.

c. Reviewers make philosophical assumptions about a study when they evaluate it.

Writing philosophical assumptions into qualitative research, it says that in some qualitative studies they remain hidden, but actually they could be shown in various sections of qualitative studies where the audiences may ask about the underlying philosophy of study.

Qualitative research implies four profoundly important philosophical assumptions (page 21): Qualitative researchers assume multiple realities, formed or dependent on the subjective experiences of the people studied (ontological and epistemological assumptions respectively). Qualitative researchers proceed from the ground up collecting and analyzing data inductively, revealing their values and biases on their way up to a greater theory which would encompass all the findings (methodological and axiological assumptions respectively).

The assumptions mentioned are embedded within the following interpretative frameworks (pages [23,30]):

Pstpositivism: Its inquire implies a series of locally related steps and multiple levels of data analysis that resemble a scientific report or quantitative research. This framework tends to be reductionistic, logical, empirical, and deterministic.

Social Constructivism: It is more open to complexity. It relies on the participants’ perceptions through social and historical frames; there is a social construction of meaning.

Transformative Frameworks: It understands knowledge as basically non neutral and uses it to change society. The purpose of knowledge construction is to aid people to improve society through participatory and emancipator actions.

Postmodernist Perspectives: Devoted to power relations in the social sphere the individual or even the language, postmodernisms uses “deconstruction” as a tool to analyze communication.

Pragmatism: Nothing is more important than solving the problem, finding what works. Methods are secondary.

Feminist Theories: Center on making problematic the diverse situation of women and the institutions that frame those situations. It’s goals are to find collaborative and nonexploitative relationships to conduct transformative research.

Critical Theory: Critical theory perspectives are concerned with empowering human beings to transcend the constraints placed on them by race, class, and gender (p30). If one wants to dive deeper into this theory he gives suggestions about some central themes to explore, which could certainly help in guiding research. Critical race theory (CRT) is then discussed and this theory focuses theoretical attention on race and how racism is deeply embedded within the framework of American society (p31). This theory encompasses three main goals. The first goal is to present stories about discrimination from the perspective of people of color, as a second goal CRT argues for the eradication of racial subjugation while simultaneously recognizing that race is a social construct, and finally the third goal of CRT addresses other areas of difference, such as gender, class, and any inequities experienced by individuals (p31-32).

Queer theory: It is characterized by a variety of methods and strategies relating to individual identity. On pages 32 and 33, a good overview of the queer theory stance is given in bullet points. I found this overview very helpful in understanding the theory and how it relates to the topic of identity.

Disability theories: In this section Creswell states that disability inquiry addresses the meaning of inclusion in schools and encompasses administrators, teachers, and parents who have children with disabilities (p33).

Towards the very end of the chapter a table is given which links the philosophical assumptions of ontology, epistemology, axiology, and methodology with the interpretive frameworks. The table is helpful in understanding how these philosophical assumptions take different forms given the interpretive framework used by the inquirer. The table can be found on pages 36 and 37.

Courtney

Hi everyone!

I’m Courtney, the token Canadian. I’m in my third and final course-based semester of the program and will be moving back to the motherland, Toronto, in 40 days to write my thesis and find gainful employment! Crazy. 

I’m a pretty big nerd and love science fiction (from Phillip K. Dick to Doctor Who), reading, feminism, Canadian politics, the CBC, and cats.

I IZ NO LYKE SPASEY FEESH.

 

Odalis

I’ve been the Corp. Comm. program for three years now and I only have a 3 classes to finish (woo hoo!). I’m interested in employee communications, rebranding, corporate culture.

One of my favorite things music and dancing. Love, love, love the funk, disco-hustle era of music, and of course latin music/dance.

9721828-abstract-blue-background-with-disco-ball-vector-eps10-illustration

Andrew

I am currently a student in the Corporate Communications MA program at Baruch College.  In addition to being a graduate student I also work for Allstate Insurance Company, and live in Harlem.

harlem

 

 

Chapter 8

Chapter 8 discusses the various ways in which a qualitative researcher can analyze and represent data. Creswell notes that data analysis is much more than looking at text and images, but “organizing the data, conducting a preliminary read-through of the database, coding and organizing themes, representing the data and forming an interpretation of them.” (179) He then goes on to explain each of these steps in depth.

There are three prevailing analysis strategies that are outlined in a table on page 181. While they all take a slightly different approach, they all contain the “core elements of qualitative data analysis,” namely, coding the data, creating themes and making comparisons in tables or charts. (180)

Crewswell likens the data analysis process (despite which strategy is used) to a spiral. A visual representation of the spiral is on page 183. The spiral begins with organizing the data, reading and memo-ing it, and then moves to classifying the data in to codes, interpreting it, and creating visual representations.

Creswell discusses the spiral in depth through pages 182 – 188. He calls particular attention to the forming of codes or categories, which he calls the “heart of qualitative data analysis.” A researcher creates codes by aggregating text or visual data into small categories. This process is described as  “winnowing.” where not all data is used, but only that which is relevant, as beginners tend to create long lists of codes, when only “lean coding” is needed. (184) Throughout coding, researchers are encouraged to look for themes, broad units of code that share a common idea. (186)

Only once themes are created can a researcher begin to interpret data. (187) Once the data is interpreted, it must be represented in a table or figure. Different ways to visualize data are discussed on 187 & 188.

Creswell describes how the data spiral can be used within the five approaches to inquiry. A table summarizing each approach can be found on pg. 190 & 191. Phenomenological, grounded theory and ethnographic analysis use structured methods established by qualitative researchers in the field. The narrative and case study approach allow for more flexibility in data analysis, while still following the basic structure of the spiral.

Creswell provides an overview of the use of computer programs to perform qualitative research, including the advantages and disadvantages of using this technology (pg 201-202). Specifically, four commercial programs are discussed in this chapter. The software programs mentioned are MAXDA, ATLAS.ti, QSR NVivo and HyperRESEARCH. Additionally there are flowchart templates to demonstrate the application of computer coding related to the five approaches (pg207-209). There is also some guidance provided on how to choose the right program for your research on page 209.

Overall qualitative computer programs assist the researcher in analyzing text and image data, through the use of coding and categorizing. It is similar to a cataloging process. It is important to note that the software does not give meaningful testing results or provide summary info, but rather is an easier way to store and search through data, providing a visual picture of the themes created through the use of coding.