Introduction – Sheena

After a year and a half here at Baruch, pursuing a Masters degree in Corporate Communication, I am now starting to formulate the ideas for my thesis. My research will focus on the different corporate performance evaluation systems used today, and their effect on employee motivation. My professional background is primarily in accounting and auditing with a specialization in financial services, however my experience has brought me upon interesting people and situations in the corporate workplace. These encounters have lead me to take a closer look at corporate culture through research.

All the best to my fellow classmates!