- “You’re Using Fallacies and You Don’t Even Know It.” CopyPressed. April 07, 2016. Accessed November 14, 2017. http://www.copypress.com/blog/youre-using-fallacies-and-you-dont-even-know-it/.
Summary: This article is a very simple article about how fallacies affect the way people interpret the meaning of certain advertisements. People watch ads and do not know the true intent behind the creator of the ad until it is revealed at the very end because then the ad revelaed itself. This is the case of commercials.
Analyze: This article is very important to my research into fallacies within advertisements as I go and create my own ad. This article breaks down several key fallacies used by people in determining what kind of fallacy an advertisement is, it can be slippery slope, appeal to authority, post hoc fallacy, or Ad Populum.
Summary: This article is an informative on the ways fallacies come up in everyday life, it starts by briefly defining each of roughly 10 different fallacies that appear not only in advertisements but in popular culture as well.
Analyze: This article will be very helpful to my research into fallacies as I need more than the 4 examples given in the first article to choose from when deciding which fallacy will play into my advertisement. All of these articles are very similar in direction and message so it is hard to differentiate the message as it applies to my research.
3. Fallacies In Commercials. Performed by Edevaldo Contreras. TEDEd.
Summary: In this video, the demonstration shows how fallacies in commercials affect the way we think towards not only the people advertising in the commercial, but also in the sense of how/if these fallacies play into our everyday lives. Contreras clearly has a lot of experience when it comes to solving fallacies and breaking down their meaning both in literal terms and broader terms when applying it to society.
Analyze: I think this video has helped me a lot more in understanding how fallacies make people think in terms of them being impressed by the abstractness of a certain ad or by how it does not make sense. It takes a certain person to appreciate these types of things according to Contreras and it is not super shocking because he shows how people are more receptive based on their personality and relationship to not only society but the ad as well, helps determine the ultimate target market of an ad as well.
4. Danziger, Pamela. “Facebooks Advertising Fallacy: The Fact it Works!” Forbes, August 2017.
Summary: This article is filled with facts that give a rhetorical analysis behind how Facebooks mere existence is an advertising fallacy. Facebook brought in 26 billion dollars in revenue in 2016 meanwhile over 60% of users said the thing they hate most about “FB” are the constant stream of advertisements between posts. They are everywhere, if you thought Hulu or youtube was bad try scrolling through 20 facebook posts and see how many ads are cramped between them, if I would have to guess betwen 4-6 ads per 20 posts.
Analyze: This article was key in showing me how to apply various forms of advertising to the common person, in this article Danziger describes the intent of facebook to bring communities together through the internet and then describes their actual intent, to profit off our ignorance to the amount of ads they play. This in itself is a fallacy because while people believe they are being further immersed into society, they are actually being plighted into a consumer situation that happens to also have a bunch of posts from your friends and families profiles in between.