In this particular ad, Hillary Clinton does not appear at all. Instead, there is a voice over of a man and clips of Donald Trump who speaks of the opposite. I chose this ad because of its title, “Just One.” My first thought was that we could only chose one of the candidates, Trump or Clinton, to be our president. Instead, the title really represents that one wrong move could lead to a lot of trouble and distrust.

This ad is ethos as the voice over tells us positive things while Trump is spouting his nonsense and negative comments. For example while the voice over says “In times of crisis, America depends on…And calm judgment” Trump’s voice follows immediately after with “And you can tell them to go f—themselves.” This ad is trying to evoke what is right and wrong and putting Trump in a negative light. Especially with the clips chosen of Trump, the ad is trying to show that Trump is unprofessional and uses poor choice of words. The ad is also logos because nobody would want to vote for an unprofessional candidate who constantly sheds negativity.

This rhetoric is supposed to show the viewers how Trump fails to fall into the qualifications a president is to have. While listing some qualifications, the clips of Trump clearly show that his attitude and tone do not follow it. I think this rhetoric is effective as it states the difference between Trump and past presidents. Clinton obviously wanted to tell voters that Trump does not give off the vibe of what a president should as he uses inappropriate comments and words.

Though I am not really paying much attention to the election, I have heard a lot of the negativity surrounding Trump, especially with his comments on women. The comments he have made is also a wrong move of his. He continually shows his lack of professionalism and any more of these “one wrong move’s” will leave him in an even more unfavorable position.