One huge aspects with campaigns, is appealing to a certain group of voters, whether it is towards a specific gender, race or income bracket. It is known that each political party attracts certain groups of people. With the Democratic party getting the votes of the lower-income groups, racial minorities and liberals, and the Republican party attracting the higher-income groups, religious and conservative people. Because of this, if there is a certain group of people who will most likely go in the favor of a certain candidate, there is likely to not be a lot of advertisement targeting that group as the campaigns already know the outcome of their votes. With the racist comments in the past by Trump, it seems that Clinton has already secured many of the votes of many racial minorities, a reason why there is less advertisement on racial issues.

When Bernie Sanders was still in the race, it was a battle between him and Hillary to get the votes of racial minorities, resulting in more advertisements regarding the issues of these minorities. The title of a Bernie Sanders campaign intrigued me: “He’s With Us.” When I first saw the title, I thought immediately of the slight similarity of the simple yet popular slogan of the Clinton campaign, “I’m With Her.” With the Clinton campaign, “I’m With Her”, it attributes to the fact that Hillary could potentially be the first female president who would be able to project feminism and leadership. With this Bernie Sanders advertisement, he is appealing to racial minorities and specifically the “black vote.” In this advertisement, Danny Glover, a well-known African-American actor and political activist, is the campaign surrogate for Sanders. Glover mentions his experience with segregation and that once he saw the video of a young Sanders protesting against segregation, he thought it was powerful. He also mentions the goals of Martin Luther King Jr., where racial minorities would come together around economic and political injustice, connecting this to the goals of Bernie Sanders.

There is a use of pathos and ethos in this advertisement as it brings a sense of empathy from the Sanders campaign to racial minorities, while giving credibility to Sanders to uphold his promises of these minorities. Using a surrogate who is a person of color who understands the struggle of African Americans and other racial minorities in the history of this country, emits ethos, as it shows the support of a person of color who endorses Bernie, which can convince other people of color to also look into Sanders as Glover does. The way the advertisement was edited, with the powerful voice over of Glover and the music, allowed for pathos, as it gave a more dramatic effect, making it a more emotional advertisement as it talks about race.