I chose Hillary Clinton’s ad ‘Measure’ because it brings up a really important issue that might be overlooked in the election. When I first saw it, it pulled a bit at the heart strings.

Parents might be the primary intended audience. But the ad is meant to affect anyone who knows a kid, whether that be their sibling or their neighbor’s child. The ad uses ethos to make people want to do the right thing. This is clear when she says that greatness in America is measured by the values we put onto children.  It wants people to create a country where children are able to live happy. In a nice way, it’s trying to show that pushing our burdens onto the next generation is wrong. It also uses pathos by visually showing snippets of things parents can relate to.

The beginning of the video is meant to highlight the wrong values that Donald Trump holds. She says the greatness is not measured by the height of skyscrapers or the money in our bank accounts to show that Donald Trump is just a business man. He may put a lot of attention to America’s economic problems, put he pays no attention to children and families. This video turns from an anti-Trump ad to a pro-Hillary ad where she says that she had been working with families her whole life. She speaks about making college more affordable and creating jobs. Along with the visuals of the parents and children smiling happily side by side, an emotional response is evoked. The final shot where Hillary is taking a picture with a little boy shows that she shares in the same values as the parents.

I think this ad is very effective because, to a parent,  a child is a lot more important than immigration or terrorism. So much emotion is brought with these moral convictions that it can ultimately decide the vote for someone.