I saw this ad on the 6 train and what caught my eye was the primary colors. At first look, this ad looks like it could be for a shopping site, but when you take a second to look at it deeper you see its actually for prescription medicine. I think this ad uses primary colors and shopping bags to grab the everyday subway riders attention, along with the “text bubble” like word layout. This ad tries to appeal to the average person by talking about cash flow problems. By mentioning free delivery among other things, a customer might be more inclined to check out this product.

I saw this advertisement on the downtown 6 train. It is kind of hard to see the words (bad lighting), but what initially caught my eye was the phrase “All it takes is a hashtag”. As a marketing major, I totally agree with this. In today’s society, people are always on social media and using hashtags to get their message across. There are trending hashtags on Twitter and Instagram that show that hashtags are popular to use. The fact that this company is referencing/using hashtags to promote their brand shows that they adapt well to the growing tech industry. I was also drawn to the vibrant colors that the women are wearing. This ad addresses two types of people: the visual and the logical people. This is a nice ad to look at and the wording of it is very attractive too.

I found this Casper mattress advertisement while riding the subway and it’s an ad I have seen numerous times and it influenced my decision to purchase my own mattress. Personal possessions aside, a majority of the ad is made up of texts and refers to us, the subway riders, as their audience. It engages us by describing the situation of waking up and heading to our destination but also feeling uncomfortable with the environment we are present when we ride the subway. The ad follows up on this by inviting us to imagine ourselves feeling comfortable over layers of foam in which we can be relaxed. Even though this is just a simple ad that is trying to sell mattresses, it still reflects our lives and how important it is to value ourselves.

This ad was found at the Woodhaven Boulevard subway station, on a wall that is right next to the staircase. In comparison to the other posters that I’ve seen in that station, this particular one stood out the most. While coming up the stairs, my eyes immediately became drawn to its vibrant purple background. Once I noticed the unusual display of curved pencils, I couldn’t help but stop to stare at it. My curiosity took over and I found myself taking a few seconds to figure out that the pencils formed the phrase, “Art is!” Also, I discovered that it was an ad for the School of Visual Arts when I looked closely and saw the words, “SVA NYC,” “School of Visual Arts,” and “Made in NYC” written on some of the pencils. For a simple poster with a short phrase on it, the creative ideas that went into it allowed it to be the eye-catching ad that it is today.

 

I found this ad in a train on my way home from Baruch. The grandma dressed in funky clothes making a mess on her bed may have drawn my attention to the ad, but the phrase “for foreplay, or four-twenty” is what really got me looking at it. What could a subway ad possibly be advertising that had something to do with sex and drugs? Oh. It’s an ad for linens. The brooklinen ad right next to this one had a sexual reference as  well. I get that sex sells, but is it really necessary to use it to sell everything?

 

The advertisement above was paired with an article titled “I Worship TV, but I don’t need it Everywhere”  in the Advertising Age Magazine published in May 2017. Through looking at the Baruch Library magazines I saw this particular image and felt a connection towards its creativity. The image shows a multi-armed television sitting in a lotus flower being worshipped by others. The lotus flower is used in my religion and is considered sacred because it is where the female Goddess sits. It is clear that the image is intended to show that tv can have many forms and bring many gifts such as Hulu and Netflix to the people that treasure it and cannot get enough of it.

I found this ad on an AdAge magazine that was published in September 25, 2017. I chose this ad because everyone is aware of the saying “great minds think alike” but not “great minds think UNalike”. The moment I read this advertisement, it caught my attention because I have never seen this before, nor have I ever thought about it. But after reading this, it really opened up my mind and realized that great minds are indeed UNalike. Many revolutionary figures have totally different mindsets but still grew their own empire. Example: Steve jobs and Apple, Kylie Jenner with KylieCosmetics, and Jeff Bezos with Amazon. These people had different intentions and different ideas yet created something great in different industries and thats a very impressive accomplishment made from these business leaders.