Rhetoric example

This picture is a advertise slogan that encourage people to be vegetarian. There are two animals in this picture, cat and chick, and it says “Why love one but eat other?”. Although both are animal, cats are usually considered pet and chicken is just considered food. In this picture, the writer doesn’t mention that vegetarian is bad or try to dissuade people from eating meat directly. However, this would make people feel guilty and think about why they love some kinds of animal but eat some kinds of animal.