Katherine Ortiz

Typeface Analysis

As the professor mentioned this was a very tedious task to compete. However, practicing drawing these letters changed the way I look at letters. It made me pay closer attention to the details of each letter. I didn’t have a real reason in choosing Garamound, but I saw it was somewhat simple to do. Before starting the project I would notice where the letter was thicker and thinner. Also what was the a center and the d center of each letter.

The capital letters were much easier to draw than the lowercase letters because it was less measuring and more stems. The lowercase letters had three lines to be measured, which were the top height, middle height, and lower. I feel that my lowercase letters came out much better than my capital letters because I started to practice with the capital letters first. I also knew how to do the letter spacing better with the lowercase letters. Also with the lowercase letters I could draw the curves and serifs better.

Each piece I had to draw twice in order to perfect it more. Sometimes in the shading of each letter I would shade too much in the letter, therefore making it thicker and less similar to the original letter. This project required a lot of carefulness with each letter and made me appreciate typefaces even more. I find myself looking at each letter when reading something and analyzing the details, questioning myself how that style came about.

Katherine Ortiz

Before reading this article, my understanding of graphic design was how ads are created to be more visually appealing to the audiences. I never thought of how complex graphic design can be and it’s different sectors. It is interesting to know its different positions and categories. Designers have a much bigger role than I thought of in interactive designs. Wayfinding was something I had never heard of. It was very intriguing to know how each one sign or symbol in a building is actually part of a much larger system within the building and each well thought to be incorporated into one.
Some questions I have for the author are is it difficult to get a position as a graphic designer? I believe that the demand for graphic designers is very high, but companies are not looking for a typical designer therefore making it harder to land a job. Another question, is wayfinding highly demanded by companies? I can see wayfinding probably being used in big companies such as Coca-Cola or Pepsi with their sub brands, but not really being used in smaller companies. What are the procedures to get a typeface licensed? Being that there are so many typefaces, I feel that it would be harder to create one and for it to be considered legit.