As we are talking about communication strategy and strategic planning, I thought I’d share this video that I watched for one of my previous classes, as it seemed fit for the topic. It is not necessarily targeted towards strategic planning. Nonetheless it is highly correlated to communication strategy and to at least two aspects of communication strategy mentioned in class, “who is the best messenger “and “best form of communication “.  This video shows how Intermarche which is one of the largest supermarkets chains in France used communication strategy to reduce food waste, mostly of fruits and vegetables. Intermarché launched “the inglorious fruits and vegetables”. A campaign to rehabilitate the imperfect fruits and vegetables by celebrating the beauty of the ridiculous potato, the hideous orange or the failed lemon… As form of communication they used their own local poster and radio-campaign, they got their own print and film campaign, their own local poster and radio campaign, their own in-store branding. I thought this was amazing. Hope you enjoy it as much as I did.