Since we touched on the topic of communicating our narrative in class, I got curious about how notable nonprofits use videos and outlets like YouTube to communicate their mission.
Of course, the larger the organization, the bigger the investment on the branding, in this case it was videos; scripted narratives and all other details that go in the design and shooting of a public service announcement to communication the brand.

The first PSA that came to mind was the ASPCA and Sarah McLachlan video that just makes you want to save every single animal that is featured on the video: https://youtu.be/IbFf-ej0gKI. It is amazing how much empathy that commercial can make you feel for the cause.

This short and to the point PSA for Habitat for Humanity, using children from families that apparently have been benefitted from the organization to appeal for donations also plays the empathy card. Seeing what a difference your donation can make from the children themselves makes it hard to not donate to the cause: https://youtu.be/3FxjBsmxm_U.

Lastly, one that always resonates with me is the story of Heather Mc Namara, a little girl who telling her cancel survival story made possible to New York Presbyterian: https://youtu.be/TFgNyey0RzA.

All three examples do a great job at communicating the mission of each organization, but also allow you to feel like you can be a stakeholder in their continuous success. You can be a part of the change, and that is a great narrative to communicate.