My company, IIE has totally rebranded itself over the last 2 years. On top of a new logo, new stationary, new work platform and all new jobs for everyone, IIE has started an internal study aboard scholarship program called Generation Study Abroad.

https://www.iie.org/Why-IIE/Announcements/2015-IIE-Announces-Impact-Of-Generation-Study-Abroad

This is a broad reaching attempt to make IIE’s name synonymous with Study Abroad. This initiative includes partnerships with universities, high school and education professionals. The idea will be that in years to come. IIE will mean study abroad to the general public and no longer will it be associated with just 1 or 2 flagship programs.