The mission statement of an organization plays an imperative role in shaping an organization’s existence. The mission explains the purpose behind the organization’s actions. It also helps potential leaders-organizationally speaking and beyond. The mission statement must be composed of three elements which can be identified as the target audience, a verb, and results. It is essential for organizations to outline their mission statement with the interests of their target audience in mind.  This way,  it can be evident when the organization is not fulfilling it’s intended goals.  In turn, this makes it easier to keep the organization accountable to it’s practices. The leadership of the organization is responsible for reinforcing the sentiment of the mission statement to the constituents it serves (which counts as the verb). The last component (results) revolves around employee fulfillment of their designated responsibilities and duties while serving to a common cause/purpose, thus generating the last component-results.