During this week’s class professor Brooke mentioned that after receiving some criticism on a proposal she prepared, she applied the lessons learned and made sure that all subsequent proposals and other forms of communication incorporated stories about some of the youth that RAP works with.
The resource I am sharing this week is a video which highlights how helpful storytelling can be, particularly in terms of overcoming the difficulties of fundraising:
One Girl is a nonprofit organization whose goal is to education 1 million girls in Africa by 2020. After attending a workshop led by Muse Storytelling, this organization was motivated to shift to and embrace the storytelling process and apply it to their films, talks, galas and blog posts. As a result of these changes, the organization reached its 3-year income goal in 12 months and its income grew by 36% in 1 year. Embracing story telling has allowed One Girl to reach more girls and get closer to their goal of educating 1 million girls in Africa by 2020.
This is just one example of the positive impact that effective communication can have on an organization.
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