The mission is a picture of your nonprofit in the future, it is what the nonprofit sets out to achieve. For any organization to grow there is the need for commitment and strategic planning. The mission is the nonprofits true north its destination, finish line or the end goal. A Nonprofit can only measure its success by the extent to which it achieves its mission. The mission is the nonprofits inspiration and the framework upon which its strategic planning is based, it describes its purpose. The mission statement guides the actions of the nonprofit, spells out its overall goal, provides a path to the goal, and guide decision-making. It provides the framework or context within which the company’s strategies are formulated. It is what attracts stakeholders to the organization, people who identify with the mission come on board to help the nonprofit to get to its goal. People with distinctive competencies that fit the mission are attracted to the nonprofit and this enhances its core competency and gives it a superior competitive advantage. The mission statement motivates and inspires employee commitment, employees feel that their work is significant and that it contributes to people’s lives. With limited resource available to nonprofits the mission statement helps then to focus resources on achieving the goals set by the mission and forces them to operate efficiently towards achieving its goal.

Good communication is one that is aligned with a nonprofits mission and overall strategy in order to enhance its strategic positioning. Strategic communication forges and maintains connections and allows the nonprofit to work efficiently toward its mission and goals. A Well-designed communication strategy is essential for sharing a nonprofit’s strategic plan and providing other important organizational information that informs stakeholders of the organization’s goals, objectives, program priorities, products and services. A nonprofit cant executes its action plan if it can’t communicate about it. This means when communicating strategically with stakeholders, the message must consistently communicate what the nonprofit wish to share internally and externally in a way that shapes the conversation, in order to receive desired results. A good example is how plan parenthood strategically shaped their communication to rally a large pro-choice audience to their defense. Internally it determines the flow of information among managers and workers. An effective communication system is an important driver of employee engagement, which leads to improved financial performance, significantly higher productivity and stakeholder satisfaction. It also reduces turnover, lowers absenteeism and aids recruitment. It helps to develop an honest audience and provides a stable platform to place and repeat your message as often as possible.