Kanye West has two loves: fashion and attention.

He fulfilled his necessity for both by teasing the Internet with a short clip related to his high-end clothing line, Adidas YEEZY Season.

For those of us who don’t subscribe to all things Kanye, YEEZY Season is a clothing line founded by the Chicago emcee and made conceivable by legendary sneaker powerhouse Adidas. Kanye’s clothing collaboration consists of menswear, womanswear and footwear known as Yeezy Boost.

Kanye West’s new line “Yeezy Boost” debuts this Thursday during February’s Fashion Week in New York City.

The release of the Yeezy Boost and the full Adidas partnership debuted in Manhattan on February 11, 2015, streaming to 50 cinemas in 13 countries throughout the globe. A soft release of the Adidas Yeezy Boost 750 — roughly 9000 pairs of shoes — was only made available for purchase via an Adidas smartphone app, and they sold out within minutes.

The full line hits globally on February 28, 2015, limited to exclusive boutique stores with Adidas accounts and Adidas Originals stores.

A mixture of style and art, “Yeezy Boost” will blend high-end design with the over-the-top nature displayed by its brainchild West.

West made it clear through social media that the third season of his clothing line would debut at Madison Square Garden and that it would also be a musical experience incorporating his super mysterious forthcoming album which is currently untitled and slated for a mid February release. He released tickets for the fashion show that sold out instantly, bolstering any and all excitement surrounding the clothing line.

As if enough madness hadn’t transpired around the brand, Kanye’s team took over the Internet and social media this week asking for extras to model his line. The broadcast struck last week via an email blast sent out to choice fans, voicing the requirement for paid extras.

“Yeezy Season 3 is launching a casting for up to 1,200 paid extras to participate in the exclusive YEEZY Season 3 fashion show, and premiere of Kanye West’s upcoming album at Madison Square Garden on February 11.”

Shortly after releasing a YEEZY Season 3 teaser video on his website Kanye used Twitter to disclose images of handpicked pieces from YEEZY Season, debuting alongside his heavily anticipated untitled studio album on February 11th.

If we haven’t all died from eagerness, expect to see Yeezy Season in all its glory real soon.

By Andrew White