Category Archives: Insights
What is the Return on Investment for a Superbowl Commercial?
The amount of viewers of the Superbowl makes the Superbowl the most expensive place to advertise. For 30 seconds of air time, a company can pay $3.8 million to place an ad where the over 100 million people watching the game will see it. Does such an expensive advertising spot pay off? Advertisement Quality A large part of the success of any advertisement depends on the ad itself. There are good advertisements and bad ones all over television, not just during the Superbowl. $3.8 million Read More +
Cable: Higher Prices and more Competition, how does it Survive?
The New Year dawned with some bad news for both cable companies and cable TV subscribers. If you love your cable TV, you can expect to pay more for the privilege in the coming year. Major carriers including Time Warner, AT&T, UVerse, DirecTV, and others have all telegraphed price increases in the coming year. So, if you have been considering renewing with a promotional deal, now might be the time. But if you’re not, it’s not the end of TV as you know it. The Read More +
The Value of Having Your CEO Blog
Why should a CEO blog? Because it can make all the difference in a company’s success or failure. In today’s Internet economy, establishing an online presence is vital to successfully competing in the marketplace. With more than a million blogs on the Web, not having one can put a company at a serious disadvantage. The CEO is the best person to write the blog for a number of reasons. Knowledge. No one knows more about the company, or should, than the CEO, who runs it. Read More +
The Foundation of a Strong Social Media Campaign
As social media continues to evolve around both our personal and professional lives, it’s even more important than ever for marketers to have a basic knowledge of how it works. Although social media is a dynamic channel that literally changes everyday, the essential core actually stays the same based on two key principles: networking and communication. Working with the fundamental values of social media will help you to adapt to the inevitable changes in the industry as well as help you progress on a professional Read More +
NCAA Championship a Huge PR Win
When Ohio State hoisted the first ever NCAA Playoff National Championship trophy, at that moment, they were far from the only winners. Ronn Torossian breaks it down. We have to start with Ohio State. The Buckeyes’ last national title came on a HIGHLY disputed penalty in double overtime against Miami. Worse, it came in a game that was already, unofficially, over. Everything, that happened after the field was cleared, and the teams came back out, will forever be a matter of public derision and dispute. Read More +
Professional Lessons from Taylor Swift’s Spotify Departure
We all knew that producers and publicists would make Taylor Swift a star even if we didn’t initially get her music at first. But truthfully, since her aggressive attitude in, I Knew You Were Trouble, mostly everyone can respect the artist whose career is rapidly moving toward. From branding various styles of gold-fronted teeth to her decisions to remove her work from Spotify, one thing is evident about the Taylor Swift team: they absolutely mean business. This complete business mentality continues as the Taylor Swift Read More +
NASA, Orion and the New Age of Space Travel
At NASA, recapturing the magic of the glory days of space exploration means a look that harkens back to the days of Cowboys in Space. Glance at the new Orion craft, well on its way to Mars now, and it’s easy to see echoes of the Apollo craft that took American heroes to the moon a generation ago. Engineers will tell you the choice of a blunt-bottomed, conical capsule will help slow the craft on its descent, protect the craft from massive temperature fluctuations, and Read More +
Ronn Torossian YouTube Updates
Tom Hanks Gives NYC Cab Driver the “Ride of His Life” In the spirit of today’s 24-hour social media news cycle, a Humans of New York post quickly went viral featuring a picture of a cab driver who serendipitously befriended Tom Hanks and ultimately got invited to attend the megastar’s Broadway show. After meeting Hanks in a cab and hitting it off, the driver began coincidentally picking up other passengers that knew the famous actor. After sending his regards to Hanks through mutual acquaintances, the Read More +
Defending the “old” when “new” is all the rage
There’s an old Garfield comic that compares “new and improved” to “old and inferior.” To point, of course, is that, from cat food to airliners, everyone wants “new and improved” … even when they don’t think what they have is necessarily “old and inferior.” When they hit the marketplace, just about everyone agreed that 777’s were an amazing and necessary step in the evolution of commercial aeronautics. But these flying behemoths faced the same sliding scale encountered by all flying machines. New planes are just Read More +
Beyond Blackfish: How SeaWorld recovers
There’s no doubt about it, Blackfish wounded SeaWorld. The combination of skillful propaganda, ignorance, and confirmation bias allowed the producers to present an entirely one-sided conversation as if it were a carefully reasoned and fair assessment of SeaWorld’s history and practice. No matter where you stand on the issue or the tactics used, the movie created a massive PR problem for SeaWorld. Ronn Torossian discusses what the company is doing about it. For decades SeaWorld parks around the world have entertained, educated, and encouraged audiences. Read More +
