The biggest takeaway from my primary and secondary research was that there are not many apps that solely focus on student related mental health challenges and that focus will be a big advantage if I decide to sell the product directly to schools. Credibility and efficacy are extremely important in this venture. From a study on quality claims from mental health apps, I found during my secondary research, I discovered that majority of mental health apps claim effectiveness but do not provide scientific research or evidence to prove the effectiveness of their app. The highlighted to me the importance of conducting research, partnering with mental health professionals to review content and having someone within the company who focuses on the success of reaching the customers needs. When talking to Mars Hovasse, CMO of Wellnest, I discovered that she has her content reviewed by a licensed psychologist to gauge whether content is appropriate and they also have psychologists who create content. User experience is also really important as discovered in my expert interview and a study on designing effective mental health apps. Considering the intention of the app is to help those with mental health issues, the user experience must be simple and intuitive enough to generate a low cognitive load to promote engagement and retention of healthy practices for those suffering from challenges such as depression and anxiety. To be able to sell to a large college system like CUNY or even just Baruch College, I would like to have credibility to not just reassure the schools in their investment but to promote the trust that users will have in the app.

Also an update on the name development : Betta Mind

I’d love to know anyones thoughts on the new (potential) name.