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Design Samples–ChiAn Huang

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The first one is taken around SOHO. It got my attention initially by their clothes; however, their signboard reminded me type spacing we learned in class. Even though the design is nothing special or sharp to the audience, adding different design of letter “E” give the entire picture a different look. I like its simpleness and plain.

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The second picture was taken in the staircase of Parson School of Design. I really love the environment that Parson creates for their students. The ceiling designed in varies of typefaces and brought the environment alive. When I was walking in there, it inspired my passion to arts.

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The third picture was taken in the American Express Lounge in Laguardia Airport. This book was filled with a lot of colors; however, the title can still pop-out from the busy background. Also, when I looked into the book, another design caught my eyes, the “London.” The letters were created by different typefaces and different weight. It created a center point after I pay attention to this book. Even though it was a busy design, I still got the message of the book.

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The forth picture was taken from the Roman Rockwell Museum. This was one of his work, the series of The Saturday Post. I took a lot of his work; however, I like the way he designed the type. It fit the characteristic of the woman in the picture. It showed curves that brought the letters alive. Other than that, he also created the visual illusion to his audience and also brought out the message that “People read The Saturday Post.” to his magazine readers. It was a piece that made me smile.

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The last one was taken in manhattan. The napkin was taken from a bar and I love the illustration, especially the typeface. The typeface was clean, direct, and simple. It told what you should do. Sometimes I like this way of design, it showed its power.

Illustrated Quote–Chian Huang

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This final design was totally different than my first draft. Also, the picture I chose in the beginning has changed to the one you see now. Before, I used a picture with a skydiving person and jumping down from the sky; however, my meaning of the quote did not fit to this picture. Therefore, I started browsing on the internet to look for a better one. Later, I chose between two pictures: a businessman walking on a string in the sky and a businessman standing at the entrance of a huge maze. Finally, I decided to use the picture with the huge maze.

The typeface I chose was Bodoni Smallcaps and I placed them on two sides of walls and put “You” perpendicular with the man. The reason I enlarged the word “Challenge” and “Change” was to show their importance. This two words were the key words and I wanted them to be large and emphasis. Therefore, I chose Bodoni as my typeface since it showed seriousness and sharp. The word “You” was placed perpendicular with the man and it meant to be the shadow of the person. It showed his fear of facing the challenge.

I wanted my audience to feel that when they faced to a challenge that can lead them to success, the situation would be similar to the image I presented. A huge maze in front of you and you showed your fear by struggling if you should enter the maze and face the challenge. Accepting the challenge, you might change and led to your success.

Expressive Words–ChiAn Huang

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Before I found out which word I decided to focus on, I had a lot of sketches for different words. Finally, I used “Strict” for further design. I increased the font of “C” and started placing the rest of alphabet on “C.” With different positioning, some alphabets were sticking out of “C” and it wasn’t balance. I came out of all kinds of designs and chose the two and shared them to my friends to ask for references. My sister who is majoring in art gave me some helpful ideas and encouraged me to play around the words.

I flipped alphabets horizontally and vertically to sketch out more ideas. Moreover, I rotated alphabets to see in different ways of designs. Finally, I put the rest of alphabets inside of “C” and put the “T” to close the brackets of “C.”

The meaning of the design turns out to be a softer way of strict. I want to emphasize that “strict” can be other form, either tough or soft. The entire design gives me an idea of a swan swimming in a pond with no freedom. A swan represents elegant and soft; therefore, the design shows the elegant creature is being controlled. All the alphabets are located in the “C”, which means that nothing is outside of box. It represents the characteristics of “Strict.” Another way to interpret the design, the “S” is not sitting straight and the “T” creates the connection of negative space which represents that the meaning of “Strict” is falling apart. It’s another way to say rebellion, to defeat the strictness.

 

Trace your name–ChiAn Huang

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I chose Century Expanded for the type. I actually think the assignment is harder than I expected. It took me more than 2 hours to finish the project. First, I use a piece of tracing paper to practice. Later, I scaled and measured the distances between each word. Also, I measured the paper size in order to look consistent. Then, I hand drew first then traced later. However, hand drew was hard. I measured every word’s thickness, distance, and wideness. Tracing was less challenging. Overall, the most difficult part of this project was the curve.

The project turns out fine but I am not satisfied with my finial work. The display is not quite clean and the spacing is not consistent. Even though I measured the spacing between each letter, I did not consider the negative space. This is the part I did not consider and now I learn it.

What is Graphic Design ? –ChiAn Huang

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When I first chose graphic design as my future career path, I simply interpreted graphic design as design in business advertising. After I have done the research, I see graphic design is not merely use in Business, but in our everyday life. It can be defined as applied art, surrounding in our daily life. According to the article, graphic design is a broad idea of the career; however, it can be very specific in different positions. Such as motion graphics, environmental graphics, advertising for commercial, and typographic. Everything we have seen or use that involves graphic design. It does not just amaze me, but also gives me confidence to explore deeper in this career. Moreover, I see the importance of how art connect to our world. Without it, marketing is unable to be affective. A product with a attractive package can also be more desirable for the customers. Therefore, graphic designer plays a important role. Also, publish industries is associated with graphic designer as well. With a well layout and design, books and magazine, its popularity and attention will be increased by customers. So, graphic design is such an important role that people could not imagine.

After reading the article, I have few questions are ready to be answered. In graphics’ career, what is the key factor that affect promotion? Is it more base on designers’ creativity or the strategies that cause a product’s popularity from customers? In my personal opinion, I think talent in creativity is always the core in this career. A creative idea can change the message of a product. Creativity adds value to differentiate from a product with a well design and a product without any packaging. Even though strategies can also cause a good feedback for a product, the product has no value in it. A creative design or layout can give value to a product in order to catch customers’ eyeballs. As a result, I think creativity also brings up the value of being a graphic designer.