Author Archives: s.huang7

Design Samples – Sandy Huang

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The Awesomes – I thought it was a very quirky design and had a element of fun. The tilted “s” helps break the structure of the whole word and makes it stand out more.

Whole foods – I like how the words is place directly on the subject with an emphasis on the letter “o” that wraps around the stomach to show becoming strong requires good food.

Book – The words blends in with the cover of the book; a watercolor effect, like something washing away.

Linute – The design is clear, simple and straightforward. Using the contract between two colors to really draw in the subject.

Clarisonic- The emphasis on the letter “s” to show the feeling of vibrations/sonic of the product is clear and straight to the point.

 

Illustrated Quote – Sandy Huang

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For this assignment, I chose a line from a 1958 letter John Steinbeck wrote to his elder son about falling in love. I felt that not only does the quote target people falling in love but about life in general. The last line he writes to his son is, “don’t worry about losing. If it is right, it happens — The main thing is not to hurry. Nothing good gets away.” This quote really sticks out to me because I feel like I’m going through something similar in the sense that, I’m afraid of things changing around me without my control. It reassures me that I shouldn’t be so worried; changes are good and like Steinbeck says, “nothing good gets away.”

For this quote, I originally decided I wanted something with balloons but later decided on using an illustration by Banksy called “Flower Thrower”, it shows a man appearing to be in a riot, but is armed with a bouquet of flowers instead of a weapon. I think this imagine works really well in telling the audience that, sometimes what you think is bad or undesirable, could be rather the opposite. So don’t hurry your judgement and be patient, you could be pleasantly surprised. In a way, it relates to the quote – good will come your way, just be patient.

When I saw the imagine, I really wanted to incorporate the quote to surround the body of the subject and play along with the movement. I wanted the word “away” to be placed where the flower thrower was pointing his finger towards, to show that you shouldn’t judge based on how things look right now, cause good things are coming. You are not losing anything, but gaining. In this chaos, there is peace and love; don’t worry if things aren’t appearing the way you want, because there are flowers.

 

 

 

Expressive Words – Sandy Huang

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For the expressive word project, I used the typeface Helvetica LT std in black condensed oblique. My design approach was to create something simple that could also capture the eyes. I used different sizes of the typeface to create the feeling of the word. I wanted to express the opposite feeling that the words meant to create oxymoron effect. For example with the word “quiet”, I made the wanted to make the words loud and bold. I tried used all caps and big lettering for certain letters like the “T” and “Q”.

This project made me really learn about how sizes and typefaces can really effect the feeling that a word gives off. I was surprise to know how much thought and time it really takes to put a simple word together, in order to really express the emotions of a word correctly. Everything from the sizing, the spacing of the letters and the negative space plays in huge role in the outcome of the emotions you’re trying to show your audience.

Trace Your Name – Sandy Huang

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The font I chose for this project was Century Expanded and the word that was chosen was unique. Through this project I learned a lot more about style of the typeface and how small details can really distinguish the differences between one from another. It was also interesting to learn how negative space can really add to the overall feeling of the words.

I learned how difficult tracing and hand drawing could be, especially when you are trying to make it look as crisp and as neat as possible. The types of pencil used is especially important when it comes to creating a clean typeface. It amazes me to think that people use to hand carve fonts that were so clean and precise, when I was already having such a difficult time tracing them. Hand drawing the typefaces was especially time consuming, you had to very observant of the curve of the letters, the thickness, and the spacing. My hand drawing would either be too tall or too wide compare to the tracing.

What is Graphic Design? – Sandy Huang

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Graphic Design before the reading for me was basically a format that allowed an individual to express creativity through the usage of digital technology. But there is actually more to graphic design than virtual communication, it can also be communication through physical forms. Graphic design allows artist to communicate feeling and meanings through logos, packaging, advertisement, posters and etc. When types cannot simply get messages across, a graphic designers role is to elaborate them and create the whole package. Graphic design connects people and thoughts together, and brings out curiosity and interest through different forms of communication. It helps capture the attention of the eye and mind.

A question I have for the author is, “would you recommend graphic design to students with artistic abilities but unsure of their creative abilities?”

I think that everything is always worth a try, even if it’s hard to step out of your comfort zone. It is always hard to get yourself to do something when you have a lot of self doubt. But you’ll have to try something before making a clear judgement that you think like it. One thing to remember is that people work at different pace and levels, so stop comparing yourself and believe that you are creative enough. If you put in the effort, the effort will show.