Harriet Koutsoudis

Design Approach:

For my design, I tried to keep it very simple and clean. When I was coming up with folds ideas, I thought that having uneven folds would be an interesting way to present an invitation. By having uneven folds, it gives the audience a sneak peak of what the rest of the invitation in tells. This was the main reason why I decided to place the images on the front of the invitation. To me, it gives the viewer excitement and leaves them wanting to see what is on the inside of the invitation. Also it gives the audience a correlation between the quote and a visual representation through images. I chose to use a serif font because I thought that it would correlate with the environment of the exhibit. To me serif fonts have a more sophisticated look and looks more aged as apposed to a modern looking text such as Helvetica.

Paper Choice:

If I were able to print my invitation on my own paper choice, it would have been Muscletone Construction pure white 18pt-140c-thick. I chose a pure white paper because it would give my images and text a crisper look to them. Another reason why I chose this type of paper was because of its weight and how it felt. I liked how it felt and by having a thicker paper, it gives it a more sophisticated look and feel like a true invitation.

Text Used:

Baskerville, Baskerville Italized, Baskerville Semi-Bold, Baskerville Regular

What I learned:

One major thing that I learned from doing this project was how unreliable the printer can be and how to work with it. Every time that I went to print out my project, my fold would always be off and to me, it made my text to look crocked. I know now that we do not have any say on how the printer prints, such as coloring in the pictures and in text. For example when I printed a test run to my finial final project the quote coloring looked fine, but when I went to staples to get it printed it looked much more lighter. This was probably due to the different type of paper that was used and the ink. Overall this project taught me how understand that it is out of our hands and that we do not have control into it.

Nancy Zhu

Design Approach
At first, I wanted a complicated folding system that would make the overall design more interesting. But I realized, if the fold had to be in the same direction, and the folds to be complex, it would be a really large piece of paper when unfolded and the information on the invitation could become very messy and unorganized. Therefore, I decided on a more simple look with only 2 folds, with one fold being a black bar that helps close the invitation. With that in mind, I didn’t want to clutter the invitation with images, especially with too many photos that will be displayed at the exhibition. I kept it simple with a blown up image on the front cover and likewise on the back cover. The title, “Chasing Sanitation” is placed in diagonal, and on the inside, I reflected that pattern in the two images. I wanted to give the images meaning (probably like the way the photographer was thinking”, so I quoted the text to explain the two people in each photograph to attract the audience to find out more about the stories behind sanitation men. I would have liked to have a bit more time to think about my design. I’m not sure how to change it next, but it doesn’t feel like it’s at it’s last step.

Things I Learned
I got to practice using Duotone and sticking to one type of coloring process. That was the biggest challenge for me; I realized that I had used Process Black ink for everything, instead of using a Pantone black, and I had to go back to the document and edit every single time I used black. That was a tough problem, and it reminds me of finding an error in a page of coding – which is like finding a needle in a haystack. I tried googling for the quickest method to find all the instances where I’ve used CMYK Black, and it didn’t help. I ended up manually pulling everything apart and putting it back together.

Typefaces
For most of the project, I used Avenir. For text, I used Baskerville.

Paper
Through the books, I liked Mohawl, soft white, 110 lb cover. However, at Staples, they didn’t give me many options for heavyweights.

Eileen Makak

My Design Approach:

I wanted a really clean and simple design. I ended up only using one quote: “there is something extra special about the women who take out your trash everyday”. I liked the way this went with the image of the woman flexing. I wanted that to be the center, and the focus from the beginning. Throughout the process of the design, I took out a second quote, and made the typefaces smaller. This really helped my design breath, and gave it the simplicity I wanted.

Paper I would Use: Mohawk, softwhite, 100lbs cover.

What I learned:

It was interesting to try and think of a design upside down, and really depending on developed sketches to guide that process forward. I also learned how inaccurate printers can be. Before this project, I had a lot more trust in printers and their ability to be precise. It is interesting how much work needs to go into making a printer as accurate as they need to be.

Typefaces Used:

Helvetica (Thin).