My research question is “How does corporate image influence young adults in deciding which companies they want to work for?”

I know many people, including myself, who have chosen to apply for jobs with a positive corporate image. But I also know individuals who ignore this in their job search and apply to companies that will simply pay more regardless of their perceptions of the organization. So my overall aim for this research is to explore the relationship, if any, between corporate image and young adults seeking to apply for employment. Previous research has been done on this topic and basically concluded that corporate image does have a strong influence on application intentions of potential employees.

So I decided to use the phenomenology approach to describe what all the participants have in common as they experience the process of applying for jobs and what influence corporate image has on their intentions. In particular I will be looking at Fox News and ABC News and see if their corporate image has any influence on the participants; on their overall experience in the job application process.

At first I had trouble deciding what approach to use, and but I think phenomenology is a good fit. Now, I am trying to figure out what questions to ask in order to gain the information I need.