I have an interest in employee communications, and how to make employees feel appreciated through employee communications in particular. In large corporations with thousands of employees, it’s easy for individuals to feel lost, and as though their contribution to the company is not appreciated. Companies can communicate to their employees through an employee intranet, emails, webcasts, town halls, and weekly newsletters.

I chose to examine a company’s weekly newsletter, and my research question is: Do weekly employee newsletters make employees feel appreciated and promote a feeling of belongingness to the large corporation?

My study will use a phenomenological approach. The phenomenon is how individual employees feel appreciated by their employer in a large corporation. Through a focus group, I will examine whether a weekly employee newsletter affects this phenomenon, and if so, how it does.