Thematic Analysis:Learning Through Patients’ Use of Obesity-Related Health Blogs

The research question that needs to be addressed through my mini study is : How do blogs about obesity influence 30-40 year old men’s choices between visiting a doctor and self-diagnosing from the blog?

I am conducting in-person, individual interviews with three men (of Indian origin, all working professionals here in the US). I have conducted two interviews so far and will be conducting the third today. The interview questions that I have designed will help me understand the rationale and motivation of these participants behind using blogs to address their concerns about obesity.

Following are the ten questions that I have planned for the individual interviews. Feel free to go through these. Are they sufficient? Is any question directing the participant toward a particular answer?:

  1. According to you what should be the functions of obesity- related health blogs?
  2. In the past 12 months, what activities did you do while visiting health blogs?
  3. What questions/concerns about obesity do you try to address through blogs?
  4. How frequently do you visit obesity-related health blogs?
  5. How did you become familiar with the concept of these blogs?
  6. Before being introduced to these blogs, what other resources did you refer to for getting answers to your questions?
  7. What do you think about the content that is out there on the blog?
  8. Do you feel the need to ask a doctor either before or after reading the blog?

–          If yes, why?

–          If no, why not?

9. How has referring the blogs impacted your relationship with your doctor?

10. What makes you revisit the blogs?

Any feedback / suggestion is welcome.