Rhetoric – St Jude’s Children’s Research Hospital

St Jude’s named after a patron Saint of Hopeless Causes, St Jude Thaddeus, is a children’s research hospital that is designed to help children with various diseases especially cancer. Their ads are very frequent and emotional. No parent ever pays for their child’s treatment because “the only thing a parent should worry about is their child”. The hospital is funded by donations, which are always mentioned in their ads. “The cost of saving a child’s life is only $19 a month”. People, including myself, are very persuaded by their ads and knowing the truth behind it even makes it more convincing. The pictures of the children used in their ads play on one’s emotion and convinces them to contribute giving them a sense of self-gratitude.