
L.A. singer Jhene Aiko and Detroit Rapper release “Twenty88,” their latest collaboration project. |Courtesy: Vibe magazine
No longer are music fans held by a string as artists slowly promote new music. Within the last couple of years, the music industry has transitioned from an extended promotional to an instantaneous body of work that can constantly be grown with just the click of a button.
Just a few days before the release of their first EP together, Jhene Aiko and Big Sean would release clips of a music video for a single of their EP, “Memories Faded.” As the two promoted the April 1 release on Instagram through mysterious videos and album covers, their past collaborations represent a template that would be duplicated in their work as Twenty88.