This Is A Thing: Daily Holiday Hashtags – A New Normal

IHOP celebrates National Pancake Day unlike any other company. Courtesy of twitter.com

IHOP celebrates National Pancake Day unlike any other company. Courtesy of twitter.com

Holidays like New Years, Halloween and Christmas are well recognized in American culture. On New Year’s Eve, we watch the ball drop in Times Square; for Halloween we dress up in costumes and collect candy; and on Christmas, we sit around a decorated tree and open presents.

But what are we supposed to do on National Backward Day or National Cuddle Up Day? These daily holidays have been around for years but a recent resurgence in popularity has brought them back into the public eye through trending social media hashtags, categories that have propelled third tier events into the holiday major leagues.

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