Holidays like New Years, Halloween and Christmas are well recognized in American culture. On New Year’s Eve, we watch the ball drop in Times Square; for Halloween we dress up in costumes and collect candy; and on Christmas, we sit around a decorated tree and open presents.
But what are we supposed to do on National Backward Day or National Cuddle Up Day? These daily holidays have been around for years but a recent resurgence in popularity has brought them back into the public eye through trending social media hashtags, categories that have propelled third tier events into the holiday major leagues.