Final Product – The O-Lock
The final version of my product is the O-Lock, a city proof bike/scooter lock that features an alarm system consisting of: A flashing strobe light A speaker for the alarm The choice of 4 digit combination code or key locking An app that notifies you if there was an attempt to disarm your lock A charging port to eliminate the need for batteries The lock … Continue reading Final Product – The O-Lock
Idea Pivot
After attempting to validate my problem, I discovered that my solution of a collapsible helmet that turns into a bag was no longer relevant due to the pandemic. The problem I previously addressed was my partner not having a compact way to carry his helmet when riding his e-scooter to places like the gym or Duane Reade. He pointed out that while the idea was … Continue reading Idea Pivot
MVP Concept Update
I have FINALLY launched my ad and finalised my landing page. Still not fully confident in the layout but it is done! Below is the photo I used for my Facebook ad: I intended to use instagram but ended up using Facebook to begin. I would like to target current university students in NYC in the age range from 17-30, however, I keep receiving an … Continue reading MVP Concept Update
Betta Mind MVP Concept
For my MVP concept, I planned on using a similar approach to the Buffer MVP example where I would have a first page explaining how users would use Betta Mind and when they click to use it, it would take them to the landing page to sign up to be notified when we launched. I did not expect building a landing page to be this … Continue reading Betta Mind MVP Concept
Validating My Problem
To validate my problem, I interviewed my partner Alan under the guise of being curious about having a helmet as someone that doesn’t ride bikes and doesn’t own a helmet. I then presented my idea as a design that I “found” on Indiegogo, which is not out of the ordinary as I often browse sites like those. After interviewing my partner, I discovered that the … Continue reading Validating My Problem
Assignment #2
The biggest takeaway from my primary and secondary research was that there are not many apps that solely focus on student related mental health challenges and that focus will be a big advantage if I decide to sell the product directly to schools. Credibility and efficacy are extremely important in this venture. From a study on quality claims from mental health apps, I found during … Continue reading Assignment #2
Collapsible Helmet Assumptions
Assumption 1: Customers will value a helmet that takes up less space but is also multifunctional. This assumption is critical as I imagine producing this item will be costly, and I’d like to verify this assumption before further investing time and money. To me, the creator of the concept that is closely observing an individual with the problem, the idea seems like a great solution … Continue reading Collapsible Helmet Assumptions
Petal Diagram
I segmented my petal diagram into 5 segments: Virtual therapy for students Student mental health Guided meditations Digital mood-tracking College provided resources From my research into the market, I’ve noticed apps within the virtual mental health industry fall into 4 of these categories. I added college provided resources specifically for Baruch students, as I still consider that a competitor. Many college campuses offer on campus … Continue reading Petal Diagram
Assignment 2: Collapsible Helmet Bag
For this weeks assignment, I studied my partner Alan who rides CitiBikes and an e-scooter, but hates carrying around his helmet after his ride. Over the past year, I’ve heard him express frustration around having to fit his helmet into his backpack or hold it when not carrying a bag. When the weather is nice, he prefers to ride a bike or scooter to/from home, … Continue reading Assignment 2: Collapsible Helmet Bag