Blog 1

Hey 🙂 My name is Valeria, I am 19 years old. I was born and raised in Brooklyn. I am a Marketing Major with a minor in Psychology. I think the combination of both interests would be a great mix for knowing how to market and design products. I’m still trying to figure out what direction I want to go with marketing specifically, but I do know I want to be in the beauty industry. Specifically makeup and fragrances. The art piece I included is significant because it solidified the type of career I wanted and what I wanted to do with it. I have always had a deep interest in makeup and perfumes but never really saw a way to make it something I wanted to do long-term, that could provide the type of lifestyle I envision for myself. My overall dream campaign or milestone would be to redesign Dior’s Fragrance Line, I think that it’s time for a change in who the campaign targets and who represents the brand. Bring in a fresh face that is relatable to the different people who use colognes and perfumes. I would be able to use psychology to know how to attract customers and make it feel more personal while knowing exactly where to put ads and how to design them. Overall this piece of art influenced what I see myself doing with my life and the type of changes that I want to bring to brands that will change the connotation of brands forever.