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Andry Gift Shop

Customers order products not available in the store from the AVON catalogs.

Customers order products not available in the store from the AVON catalogs.

Just when you think the day is over, an elderly    woman  walks in two minutes before closing time and decides to ask about the all products available,” said Shantel Ramirez a former Andry Gift Shop employee.

 

Andry Gift Shop is a variety store In East Williamsburg. The business is owned by a Dominican married couple, Osvaldo and Ventura Rosa. Opened ten years ago in Bushwick, a nearby neighborhood in Brooklyn, it didn’t last long there because it was too small. Currently, Andry Gift Shop is located on a busy commercial strip on Graham Avenue. “The area is good but it is not like before,” Osvaldo said, “more people used to come to this area.”

Joselyn helps customer decide what face cream to purchase.

Joselyn helps customer decide what face cream to purchase.

Ventura started off as a AVON representative and her clients would order products from the catalogs with the products sold, changing during every Avon campaign. By opening an AVON store, Ms. and Mr. Osvaldo gave their customers the opportunity to shop for their AVON products and eliminate the waiting process that came with making orders.

Most customers in the store are Hispanics, not surprisingly because Graham Avenue is known as the Avenue of Puerto Rico. Customers also include non-Hispanic local residents.
Osvaldo manages the products that are delivered to the store and Ventura works in the store selling, alongside her current employee, Joselyn Sanchez, one of six million AVON representatives. The store is open for business from 10:00 am until 7:30 pm, Monday through Saturday. The store is closed on Sundays, due to their responsibilities as pastors of a Pentecostal church in Williamsburg, El Camino Crucificado.

The products sold in the store are mostly for women; the products that men come to buy are deodorants and colognes. 90 % of the merchandise sold in the store consists of AVON products;

the remaining 10%Classic name brand perfumes available for customers.

Classic name brand perfumes available for customers.

consists of name brand variety products.

Andry Gift Shop sells many perfumes including Calvin Klein, Red Door, White Diamond and Perry Ellis. “People come for the classics,” said Shantel.

The most expensive products in the store are girdles, which range from $45-$125. The most popular and cheapest products sold are deodorants which sell for six for $5.00 “People buy them by the boxes,” Shantel said. An average of 20 cases of deodorants are sold, each case holds 160 deodorants.

The shelves of deodorants are constantly refilled throughout the day.

The shelves of deodorants are constantly refilled throughout the day.

Ventura also sells gift baskets that she designs. Customers buy the basket when they don’t know what to buy a family member or friend, for their birthday or holidays like Mother’s Day. Gift baskets start at $13 and go up to $30. “The baskets make good gifts because it puts all the essential together, “ said customer Thereza Leon, ”lip gloss, lotion, body spray, nail polish–it’s all there.”

On average, the store brings in a range of $500-$700 in revenue on week days. During the weekend and national holidays, revenue can go up to $1,500.
The gift shop was not easy to start up but it has turned into a business that both Osvaldo and Ventura are proud of. When thinking of the future, they both agreed that they are, “Just going to keep on working.”

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Neighborhood Face: Riley Greene

Riley Greene slideshow

 

Paintbrush in hand, Riley Greene began to transform an empty hallway into a canvas that made others stop and stare. With strokes of blues, greens and reds Riley’s mural slowly became part of her high school, Williamsburg Prep.

Even before setting her mind in  pursuing a career in art, Riley Greene was developing her artistic abilities throughout her childhood days. “I remember having drawing competitions with my aunt, drawing objects, “Riley Greene recalled, “I would lose but failing helped me.”

Evelyn Mendez, a college student from Williamsburg wants to be a famous artist one day and goes by her artist alias Riley Greene. Majoring in Illustration in Fashion Institute of Technology, Riley hopes to obtain a career in art whether it be a career in advertisement, illustrating books or designing clothes.

Riley’s love for art developed during her sophomore year in Williamsburg Prep. Before then, she was undecided on what career path she wanted to take. Her high school allowed her to gain some experience. She illustrated for the school’s magazine for two years and painted a mural in the school’s hallway.

Being in a school where she draws all day, Riley likes to do non-related art work when she feels inspired. “I finished my homework at 1:00 am, so tired but I feel like I needed to draw because I hadn’t drawn all week.”Boyfriend and self-proclaimed manager, Joe Julian, encourages her to network and get her name around. “She’s a perfectionist,” he describes. Her need for perfection elongates the time she works on a piece but it also makes sure that when she is finished, she is satisfied with the final product.

In a neighborhood of artists, one must be persistent and original to stand out. Riley feels like there is no need to feel like other artists are her competition because everyone has their own style. “It all comes down to what you draw,” she said “what you may be good at another person might not.”

Although Williamsburg is a neighborhood filled with artists and creative hipsters, it didn’t have an influence on Riley’s decision to pursue art. “It’s not quiet, which is great,” Riley said referring to Williamsburg. “It’s a great environment, people can express themselves without restrictions. Riley hates the fact that Williamsburg is a divided neighborhood, the have and have-not’s. She believes that the division creates problems and tensions that are not necessary.

She is influenced by M. C. Escher. He is a famous graphic artist most famous for creating structures like his Ascending and Descending. He is able to combine art and math, making his art work precise.

The New York Foundation for the Arts wrote an article on habits that successful artists possess that aspiring artists should imitate. “Once your goals are clear and you can break them down into effective strategies, walk through them step by step in your mind,” guest writer Geoffrey Gorman writes, “This will not only help you prepare for each step along the way, but it will also guarantee arrival at your destination.”

Although pursuing a career in art can be competitive, but Riley feels that no matter what you study in college, a job when you graduate is not a sure thing. Despite her mother’s wishes of her becoming a lawyer, Riley has managed to get her family on board. “ My mom wanted me to be a lawyer, thought that art wasn’t a way to make money but I believe it all depends on a person,” Riley stated, “You make your future.”

 

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Williamsburg Backgrounder

North of Williamsburg lies Greenpoint; Bedford-Stuyvesant is to its south, and Bushwick, Ridgewood, and Queens in the east. The East River is to the west of Williamsburg.

The zip codes of Williamsburg residents are11237, 11206, 112t:115%;

There are more homes without children in Williamsburg. 63.9% of the homes in this neighborhood do not have kids and 36.1% do.

Williamsburg is a diverse neighborhood in Brooklyn. Approximately 125,000 people live in Williamsburg.  One way that shows its diversity is that the average household income ranges from $20,000 to $90,000.The residents of Williamsburg have easy access to public transportation. Three subway lines ride across the neighborhood including several bus lines. There is also the Williamsburg Bridge that provides commuters access to the city, whether they cross it by train, foot or car.

Because of easy transportation, commuters have reported to have an average of a 34 minute commute

There you can find variety of restaurants, bars, churches and retail shops to catch the attention of any type of person. There is a place for everyone. Many landmarks fill the streets of Williamsburg such as the Continental Army Plaza, the Domino Sugar Refinery and The Kings County Savings Institution.

New condominiums are being built on the coast of Williamsburg that is attracting residents with higher income.

Julie Lasky from The New York Times wrote an article called Mostly True Grit for the Homes and Garden section. In that article she stated, “Today, Williamsburg is the capital of that aesthetic. And many more area shops carry cheeky contemporary design, although the Future Perfect is not one of them. On Monday, Mr. Alhadeff closed his doors, to concentrate on his stores in Manhattan and San Francisco. He leaves behind a neighborhood crammed with color, vibrancy and all manner of covetable objects.” Here Williamsburg is described as a vibrant neighborhood full of life.

Although most people are familiar with the artsy and colorful Williamsburg, there are two sides of this neighborhood. The north part of Williamsburg is a complete opposite to the south. New York Times article The Divided Williamsburg describes it best. “Grand Street is more than just the dividing line between streets that are numbered north and those numbered south. The border has become a Williamsburg’s equivalent of the Mason-Dixon line, cleaving the neighborhood into two: sleek, moneyed “North Williamsburg” and a gritty, hyper-authentic “South Williamsburg”.

The race that dominates the population of “south Williamsburg” is Hispanics, mostly people from Dominican Republic.

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Gerald A. Eposito, Community Board District Manager

Gerald A. Esposito  was the youngest District manager that New York City has ever had and has held that position in Williamsburg  for the past 35 years. Esposito has received many awards from community groups for his work. He stays actively involved with his neighborhood by being part of fraternal organizations and alumni associations

His biography on NYC.gov states, “With a sharp mind, quick action and a keen knowledge of process, he helped guide the Community Board through the city’s myriad of complex issues and resolved many problems with service delivery, budget and planning, building partnerships and problem resolution. ”

I want to interview him because he should know a lot about Williamsburg and any issues this neighborhood may have. Also he is involved in the improvement and progress of Williamsburg. There are many questions that I want to ask him like the following:

(1)Throughout your 35 years of service as District Manager, what is your biggest accomplishment? Biggest regret?(2)What is your opinion on the new condominiums that are being built in Williamsburg?(3)What is an issue that Williamsburg struggles with?

There are many people that I hope to interview as well. Some of my possible sources will include, the staff members that work with him, Williamsburg residents and community groups/organizations.

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Williamsburg

Williamsburg is a diverse neighborhood in Brooklyn. Approximately 125,000 people live in Williamsburg.  The residents of Williamsburg have easy access to public transportation. Three subway lines ride across the neighborhood including several bus lines. There is also the Williamsburg Bridge that provides commuters access to the city, whether they cross it by train, foot or car.

There you can find variety of restaurants, bars, churches and retail shops to catch the attention of any type of person. There is a place for everyone. Many landmarks fill the streets of Williamsburg such as the Continental Army Plaza, the Domino Sugar Refinery and The Kings County Savings Institution.

I decided to write about Williamsburg because it is a neighborhood I visit frequently. I am a member of a church there. I also spend leisure time in East River Park. In the summer, this park was filled with people on picnics, sunbathing, reading books or taking advantage of the city skyline as the back drop for their photos.

Williamsburg is going through gentrification. New condos and office buildings are bringing in residents with higher income. Ms. Friedrich, a film professor at Princeton, made a film called Gut Renovation that described how gentrification has destroyed this neighborhood.  This is a controversial topic because although rent and other prices are being increased, the crime rate has decreased.

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