I found the “A place for everyone” ad by Hillary Clinton to be quite a remarkable campaign rhetoric. This ad is portraying the message of America, as we all know it, to be a place where anyone is welcomed. Hillary is conveying the message that everyone is this country should be treated equally, whether they are rich or poor. She wants to stabilize the economy so that everyone should live happily and not just the rich. She wants an affordable educational system so everyone can get a chance to get educated because, as she says it, that’s the best way to satisfy our kids and grandkids.

I believe that this campaign ad is illustrating pathos because it has an emotional sense to it. After seeing this ad, I definitely felt something in me trigger emotionally. The goal here was to make sure everyone has value, not just the rich. Hillary wants families to be together and work together to make America great. She wants families to make sure their kids are receiving education and heading towards the right direction. She wants everyone to work together and make sure that we all have a place in this country. Her goal is to bring everyone together and that, in my opinion, is why I think this campaign is representing pathos.

The intended audience of this video are the citizens of the United States. She is basically speaking to everyone in this country because she wants everyone to work together and “heal” this country. Hillary also wants everyone to lift each other up to make this a better place than it already is. She wants to send a message to not only every boy and girl in this country but, in the entire world as well. The significance of the language used in this ad is important because it is speaking to everyone. It is giving a meaning to every human being in this country and making sure that no one is left out. I believe that this is a strong piece of rhetoric and it is very effective in terms of convincing citizens to vote for Hillary.

https://newrepublic.com/political-ad-database/hillary-clinton-a-place-for-everyone/MTAvMTkvMTY6QSBQbGFjZSBmb3IgRXZlcnlvbmU

I chose Hillary Clinton’s ad ‘Measure’ because it brings up a really important issue that might be overlooked in the election. When I first saw it, it pulled a bit at the heart strings.

Parents might be the primary intended audience. But the ad is meant to affect anyone who knows a kid, whether that be their sibling or their neighbor’s child. The ad uses ethos to make people want to do the right thing. This is clear when she says that greatness in America is measured by the values we put onto children.  It wants people to create a country where children are able to live happy. In a nice way, it’s trying to show that pushing our burdens onto the next generation is wrong. It also uses pathos by visually showing snippets of things parents can relate to.

The beginning of the video is meant to highlight the wrong values that Donald Trump holds. She says the greatness is not measured by the height of skyscrapers or the money in our bank accounts to show that Donald Trump is just a business man. He may put a lot of attention to America’s economic problems, put he pays no attention to children and families. This video turns from an anti-Trump ad to a pro-Hillary ad where she says that she had been working with families her whole life. She speaks about making college more affordable and creating jobs. Along with the visuals of the parents and children smiling happily side by side, an emotional response is evoked. The final shot where Hillary is taking a picture with a little boy shows that she shares in the same values as the parents.

I think this ad is very effective because, to a parent,  a child is a lot more important than immigration or terrorism. So much emotion is brought with these moral convictions that it can ultimately decide the vote for someone.

One huge aspects with campaigns, is appealing to a certain group of voters, whether it is towards a specific gender, race or income bracket. It is known that each political party attracts certain groups of people. With the Democratic party getting the votes of the lower-income groups, racial minorities and liberals, and the Republican party attracting the higher-income groups, religious and conservative people. Because of this, if there is a certain group of people who will most likely go in the favor of a certain candidate, there is likely to not be a lot of advertisement targeting that group as the campaigns already know the outcome of their votes. With the racist comments in the past by Trump, it seems that Clinton has already secured many of the votes of many racial minorities, a reason why there is less advertisement on racial issues.

When Bernie Sanders was still in the race, it was a battle between him and Hillary to get the votes of racial minorities, resulting in more advertisements regarding the issues of these minorities. The title of a Bernie Sanders campaign intrigued me: “He’s With Us.” When I first saw the title, I thought immediately of the slight similarity of the simple yet popular slogan of the Clinton campaign, “I’m With Her.” With the Clinton campaign, “I’m With Her”, it attributes to the fact that Hillary could potentially be the first female president who would be able to project feminism and leadership. With this Bernie Sanders advertisement, he is appealing to racial minorities and specifically the “black vote.” In this advertisement, Danny Glover, a well-known African-American actor and political activist, is the campaign surrogate for Sanders. Glover mentions his experience with segregation and that once he saw the video of a young Sanders protesting against segregation, he thought it was powerful. He also mentions the goals of Martin Luther King Jr., where racial minorities would come together around economic and political injustice, connecting this to the goals of Bernie Sanders.

There is a use of pathos and ethos in this advertisement as it brings a sense of empathy from the Sanders campaign to racial minorities, while giving credibility to Sanders to uphold his promises of these minorities. Using a surrogate who is a person of color who understands the struggle of African Americans and other racial minorities in the history of this country, emits ethos, as it shows the support of a person of color who endorses Bernie, which can convince other people of color to also look into Sanders as Glover does. The way the advertisement was edited, with the powerful voice over of Glover and the music, allowed for pathos, as it gave a more dramatic effect, making it a more emotional advertisement as it talks about race.

“There is nothing like sharing a stage with Donald Trump. Donald wanted me drug tested before last night’s debate. And look, I am so flattered that Donald thought I used some sort of performance enhancer. Now, actually I did. It’s called preparation.”

This was a quote made by Hillary Clinton at the Al Smith dinner, a charity dinner held in New York City. Many politicians were invited including the two presidential candidates Hillary Clinton and Donald Trump.  The dinner has always been seen as a casual event and because of that, both candidates had the opportunity to tell jokes. Out of all of Hillary’s jabs at Trump, this quote was by far the best.

I chose this piece of rhetoric because it caught my attention and got me to laugh while still having a point, a message. The message is that Hillary is always prepared while Trump is not and for the most part, it’s true. Trump is very impulsive, he says the first thing that comes to his mind and because of that, Trumps gets a lot of criticism. Hillary Clinton knows this and she managed to weave it into her joke. The quote also critiques Trump’s suggestion of a drug test. The only reason Trump wanted a drug test was because Hillary was still recovering from an illness and Trump implied that she needed drugs and medication to even turn up to debates. Again, Hillary is able to use this against him by saying that the only “performance enhancer” she uses is preparation. In general, this quote was actually funny and it fired back at Trump.

The quote is logos as it appeals to the listener’s logical thinking while drawing attention to Trump’s lack of logic.  This rhetoric works by claiming that Hillary uses preparation while implying that Trump does not.  Seeing as how this was said at a charity dinner and not a debate or rally, this piece of rhetoric may have been meant for people who aren’t really into politics, such as myself. The only language that is worth noting is the term, “performance enhancer”. In the world of sports, it is seen as a way to unfairly get an advantage. This is why the joke of preparation being a performance enhancer is funny. This piece of rhetoric is very effective because it is simple yet it grabs the listener’s attention.  Personally, I couldn’t stop laughing and I agreed with the point she was trying to make. If that was the point of Hillary’s  joke, then she was successful.

“Make America Great Again”

Donald Trump started of his campaigning with this slogan. The rhetoric to this slogan is quite interesting. Using the three main parts of rhetoric we looked at, logos, pathos and ethos, we see that this slogan uses pathos and ethos. Logos is the logic that is used in speech and y saying “Make America Great Again” it doesn’t imply much logic as to what he is saying. Pathos more so deals with the emotion that the person feels when they hear something. Trumps slogan definitely made people feel unsure of how the government was being run and that it needed to change for the better. By saying again, he implies that the country we live in was at a low point, and many patriotic people would disagree that America was always great. Since he said tis it made those people look at our state of economy and many other things and realize that something needed change. Then after being an emotional state we feel that Trump, because he is the one saying this slogan, is the one that is going to make America great again if he gets elected. Ethos can be found in this slogan as well. Like my last point about pathos it is seen that Donald Trump is set out to pursued us to believe that he is the one that will make our country great. In the clip provided Trump by using the terms dreaming for your future it makes us feel that we need to dream and he will be the voice that will make is easier. Pathos is the biggest component of how Trump is conducting his speech and without much logic he has still gain voters.

Trump wanted to go after the family demographic by saying “for every parent who dreams for their child”, in the video provided, and then later he refers to safety. He feels that the family vote can be very important because it relates to almost everyone and everyone had dreams at one point. By saying this and going after this demographic he wants the emotions to come through for all these families. The use of language is supposed to get you to believe that Trump is out to make change in our country, whereas in reality many people look at trump and don’t see that he can make a difference and won’t benefit our country positively. Trump has too many problems to where a speech about making us great again won’t be able to help how people perceive him. This piece of rhetoric I chose is effective as a speech because it gets people emotionally involved to where they believe that they want to go with the candidate that will “Make America Great Again”

I chose this piece of rhetoric because I find Trump and his speeches interesting and his slogan always raised questions with me. Even though Trump himself isn’t the best candidate for the job he believes he is and it’s interesting to watch from a viewing stand point. When I first heard that this was an actual slogan that a presidential candidate put out I was interested in it and felt that it was just one big propaganda speech that Trump made so he can be bold and be noticed. Trump always interest me and this is just one of those examples that interest me.

Raymond Pietzak

https://www.youtube.com/watch?v=CCzbaD-Sk8A

The presidential debate is a battle of tactics and image that spans across the country as the two presidential candidates strive to improve their image or devalue the opponent’s. Yet strangely, in Hillary Clinton’s advertisement; “Show Up”, there seems to be very little factor of social image in the video. Instead, it seemed as if the video itself was encouraging people to vote, calling the act to vote a ‘reunion’ of the country in order to protect the country’s legacy.

This campaign advertisement is mostly influencing audience through the use of ethos. It is only right to take action to ensure the country’s future. A smaller portion of the advertisement relies on pathos, asking the audience to unite for one purpose.

“You care about protecting his legacy and our progress. You care about moving forward, united as one.”

So perhaps Hillary has taken note that a sizeable portion of the population in a state has taken to subside in the upcoming presidential election. By issuing this advertisement, she addresses to the people that it is only right to rise up to band together. This effect is improved through the use of patriotic word choice. ‘Unite’ is a powerful and significant word in this period of time, where we are going through turmoil as a country.
This advertisement connected to me in that I initially did not intend to vote for the fact that, in my eyes, neither candidate seems up for the task of presidency. International conflict and social deconstruction seems to be the worst cases to occur in this period of time. With a recession and a growing hatred, both of these issues have grown volatile over the nation. So this raises my personal question; am I going to go vote? Probably. However, it is already decided that the state of New York would already be voting for Hillary. The campaign advertisement itself was meant to air in different states where the votes would truly matter. In the end, these strong words were meant for the less resolute states, ones that has a smaller bearing in the decision to vote.

https://www.youtube.com/watch?time_continue=30&v=RHLi0sj5-vE&ab_channel=TeamTrump

During the preview of the website showed in class, the first video my eyes laid on was Laura’s crying face. So I’ve actually wanted to see this video for quite some time now and boy, was it great. Basically, it’s a video about a woman named Laura talking about her son who was murdered by an illegal immigrant, and ending with the conclusion of “Hillary Clinton’s border policy is going to allow people into the country just like the one that murdered my son.“

.

This is strongly leaning on pathos; this video tries to evoke empathy in the listener or watcher through the story itself, the music, the filters, the slow zoom-ins and panning of the camera to emphasize the tragedy befallen upon the woman. One could also possibly argue that it can also have  a hint of ethos, implying that it is only right to vote for Donald Trump so that no incidents like these can happen again.

.

Not only does this campaign ad evoke sympathy with its story, but it also evokes fear in the audience. During the video, they even described the gruesome things the murderer did to her son and at the end, she declares that if one were to vote for Hillary- something similar might happen to them or their loved ones too. So in a way, it can also be kind of viewed as a “do this or else” kind of tactic to get votes.

.

I think the intended audience is for any family member, specifically mothers and fathers, considering they’re always the most concerned about each family member’s safety. Also, note the fact that Laura is a mother and the person who was murdered was her son.

In the video, an important thing I took note of is her use of the word “murdered.” Typically, when one is mourning most people tend to use euphemisms, words or phrases that can be used to replace harsher words, to avoid being too straightforward or blunt. However, in this video, she uses the word “murdered,” very concrete, sharp, and piercing. Using the word “murdered” gets to the audience more, and perhaps makes a bigger impression and plants greater and stronger fear and concern in their intended audience.

.

I think this is such an ineffective piece of rhetoric. Perhaps the intended audience might be concerned mothers and fathers, but I think more specifically, it would be narrow-minded mothers and fathers. Any sane person can argue that the murderer in this case just so happened to be an illegal immigrant. Not every person who crosses the border illegally is here to kill your son. They have their own needs, they want jobs, and most are willing to go through extremely low wages just to be able to live here discreetly. The first time I watched it, and I’m sorry Laura, but I scoffed. If that’s the conclusion you’ve ended up with, then Laura, I don’t think your son had to die for you to vote for Donald Trump.

I decided to follow Donald Trumps juicy tweeter scandals. In the recent presidential debate social media plays  a big role, and who better to follow then the king of tweeter. One particular tweet from D. Trump really stood out to me. “This election is a total sham and travesty. We are not a democracy!” At first my intention was to find a  tweet about him bashing women since that is also such a popular topic amongst media and public opinions. However, when I stumbled upon this tweet I found it really amusing and ironic. Over here a guy who is suggesting to deport all the immigrants and talking about building a wall to block out other countries is talking about how the election isn’t democracy. And the funny thing is I actually agree with him.  Because honestly if this election was a democracy then a man like him would never be able to stand in front of millions of people and say whatever he wants on national TV. Democracy is all about the people, and this guy isn’t someone who should be given the responsibility of being in charge of the people. In Donald Trumps tweet he uses a very immature style of writing. Most of his tweets consists of bashing people and calling them various names. Doesn’t tweeter have a filter to filt out bullies? Donald trump is complaining about how the election is false and mis representation. As much as others want this presidential election to be false and fake, unfortunately every result is real including the fact that Donald Trump is no where near eligible to lead this nation. His tweet about not being a democracy shows that Donald will go to any length in order to prove how he is the destined candidate. Trumps main goal seems to be gain as much attention as he can by throwing tantrums on social media and stating false accusations to make himself look better in front of his supporters. Trump is a true definition of why we have to make America great again ( his slogan) because obviously if America was great a man like him would not be allowed to talk about women, men , children the way he publicly does all the time.  Here to us not being a democracy Donald Trump!

This tweet shows pathos, Donald is trying to urge his followers to agree with him by just bluntly stating something to support himself.  He is attacking the actual electoral system by calling the election fake, indicating the election was rigged or preset. He is trying to make people start questioning the actual result of the American voting system.

Hillary Clinton’s campaign advertisement, “Families Together”, stood out to me because based on the title alone, it seemed like a lighthearted and uplifting commercial that would make an emotional plea to parents in their voting. Along with this, the video showed a clip of one of Donald Trump’s remarks and then displayed Clinton going against his idea, but spun it in the light of appealing to family values which I thought was rather clever.

The ad is a combination of pathos and ethos. In regards to pathos, the ad definitely evokes an emotional response from a family’s perspective–specifically, the voting parents who are the target demographic–by claiming that Clinton aims to fight for immigration reforms that will keep families together instead of tearing them apart. In a similar sense, this “tugging at the heartstrings” can also be seen as ethos because some may see this tearing of families apart as wrong and believe that Clinton will be fighting for what’s right. With that said, I think that this rhetoric worked out as the campaign team intended it to–that is, by using some phrases like “protecting children” and “life’s work” in its rhetorical sense, she’s is persuading the viewers that she has the experience and is fighting for the families, as opposed to Trump’s plan which is to “tear families apart”.

I feel like the video itself was actually more so targeted towards immigrants and their families, but when listening to the language used, it was much more general at the start of her portion by stating her experience working with and for the children, but then makes it clear the purpose of the video towards the end when she mentions the immigration reforms, tying it together with the mini clip of Trump at the beginning. This strategy was actually pretty effective in making the language significant because even though I’m not the immediate focus group, I still find myself sympathizing with the cause.

Overall,  my first impression after watching the ad was that it was pretty clever in its taking of a situation, completely flipping it around, and reaching to another level by making it directly related to a current issue–all the while making Clinton seem like the good guy and Trump the bad guy. Additionally, I found it pretty effective in its use of rhetoric because it was definitely persuasive to the point where, as aforementioned, even though I don’t consider myself the “target group”, I still felt sympathetic.

https://www.youtube.com/watch?v=3_sbhlZjDcQ

I chose the ad, Donald Trump: America Soaring, because it had an interesting title and made me want to know how Donald trump is going to make that happen for America. The ad is using two modes of persuasion, logos and pathos. Logos is used when the ad says “Skilled craftsmen and trades people, and factory workers have seen the jobs they love shipped thousands of miles away.” This line is logical since it is statically correct in saying that American jobs are being outsourced to other countries. In addition, it emphasizes pathos because it is meant to evoke an emotional response in all Americans. Many American voters can usually relate to the video because it shows normal American people from different backgrounds working hard. Thus, this is advertised so it can convince American voters to vote for Trump and Pence because it wants to show that these two candidates can make America great again. The intended audience is most likely the working middle class because it shows the hardworking Americans at work, therefore it is relatable to their everyday life. The ad uses the word American a lot to show that Trump and Pence can create great jobs that will rebuild the country using goods and services provided by Americans. This word is supposed to convince everyday working people to vote for Trump and Pence because it shows them siding with American interests. The ad is pretty effective because it is not a hateful rant about the other candidates running for office. People mostly are used to seeing commercials stating the flaws of the other candidate. However, this one shows Americans the potential of this great country. I don’t think it is convincing to me since I already know the flaws of the candidates and as a result won’t change my opinion about them. The commercial is well put together though and shows different places in America so it can sway some voters because of its simplicity.

https://newrepublic.com/political-ad-database/donald-trump-america-soaring/OC8xLzE2OkFtZXJpY2EgU29hcmluZw