https://www.youtube.com/watch?v=LgHXJ3rdOn0
The audience for Joe Biden’s ad “Be Not Afraid” is the people that are in doubt of a future Trump America. Biden targets American citizens that are afraid of the hatred and violence Trump supporters are plaguing onto America. The United States is supposed to be united not decisive, instead of Trump supporting the actions of his supporters, he should be condoning the violence they are causing. A president that incites violence is not a leader, but a tyrant that is afraid of losing power. The ad’s message is “Be not afraid” and “Violence will not bring change, it will only bring destruction.” The argument Joe Biden is trying to make is that violence will only beget more violence, the United States of America should be united instead of causing inner turmoil, people should come together to realize that their actions are not benefitting anyone, its only causing further destruction. Another key message is “Be Not Afraid” Biden wants his supporters to feel safe and united after post election, that he will bring America unity instead of destruction. The feelings Biden provoke is a sense of union and peace. Biden wants to make his supporters feel united and make them seem as there are on a mission to make the United States more prosperous compared to Trump’s America. The average watcher will feel comfortable because it shows that Biden actually cares about the status and welfare of the average American citizen, and that he will not give up to keep America at peace. Biden’s “Be Not Afraid” ad is positive because Biden wants his supporters to feel as if they matter, it isn’t about the politics it is about keeping the peace of America. America already being very diverse, violence should not be the answer to push an political agenda it is what’s opposite of America, it only brings tyranny, and fear to the people that oppose Trump’s America, it only creates a further sense of unnecessary division. It’s positive ad because Biden wants unity for America not violence. The visual elements that stood out the most were the clips of people violently protesting, and Biden talking behind an podium. The clips of people protesting violently shows the hatred President Trump is brewing, instead of condoning such acts he supports it giving his supporters a false sense of hope that violence is the answer, when in reality it isn’t. Biden talking behind the podium represents a leader that wants everyone to come together to listen to the knowledge that he is ready to present. Biden uses pathos in “Be Not Afraid” he appeals to the average viewers emotions by showing clips of violent protesters getting physical and acting irrational to demonstrate how so much as changed under Trump’s America. My ad is very successful because “Be Not Afraid” sends a powerful message to the average American viewer, “Be Not Afraid” when Biden will get elected President, things that are happening in America will change for the better.
