After watching the ad I know that is targeted to all of the American citizens who plan on voting in the November 2020 election. In this video we see a mother who is holding up cards that represent everything that she is afraid to say out loud. She is suppose to represent the silent majority who want to speak out but are afraid to do so. I know this message is targeted to anyone who is second guessing on voting for Trump. In this ad Biden’s name is shown but not in a good sense. The biggest message that this ad is trying to send out to the public is that Biden isn’t fit to be president. It mentions things he’s done or plans on doing. For example it says that he plans on raising taxes, plans on giving amnesty to 11 million illegal immigrants and that his trade deals have already ” emptied our factories.” I believe that whoever is watching this is suppose to be afraid and concerned. The main goal is to raise red flags when it comes to voting for Biden. Although I don’t agree with some of the points that this ad makes many people might actually be concerned after watching it.
This ad is definitely negative. Throughout the whole ad negative things about Joe Biden are continuously brought up.The lady in the ad doesn’t look happy and the music throughout the whole ad is really suspenseful and sad. Although there isn’t much going on in the actual video you can get a lot from it. In the video the lady is sitting all alone in a room with postcards and as she goes through them the camera gets closer and closer. The clothing she’s wearing is also really dark. All these different details all set a serious mood. From my understanding this is a serious topic no matter who’s ad we are watching but for this ad its making it really crystal clear that Biden is the wrong choice. If Biden does win the presidential election the ” future is at risk.”
Personally I believe that the ad used some persuasive techniques. The visuals is one thing but they also did a good job setting the mood which would be considered Pathos. They tried to use some logic in the ad but it wasn’t very persuasive. In order to be successful in using Logos your evidence for a statement should be well researched. The things that were shown on the video looked more opinionated than anything else. If specific statistics would’ve been used the evidence would’ve felt more reliable.
Before Watching this ad I already had my opinions formed about both presidential candidates so for me the ad wasn’t too successful. But from a non bias view the ad did have a good way of giving off that concerning and sad mood which is very effective if that’s your goal. My main concern was that the statements that were being used weren’t specific enough. Everything always sounds better when numbers are involved.
Emely, I agree with you that this ad makes use of pathos, but I wish you were more specific in identifying the emotion or emotions that it is meant to evoke in the viewer. Why do you think they chose a woman of color for this ad? What does this reveal about its strategy? And finally, explain the whole device of the cards. Why use this set-up rather than just having the woman say what’s on her mind?