Rhetorical Analysis: Oumar

In this presidential ad for Biden, it brings to light the current issues in our country. Mainly the racial injustice black Americans have been facing due to brutality. The audience for this ad is black Americans and those who are against racial injustice. While watching the video I saw many people of different backgrounds with Biden which shows that he is here for all people. The message this ad sends is that America will not tolerate racism or the injustice shown by the police department.  It also shows that a part of having freedom is being free from brutality. Biden is striving to make it so everyone knows they are being heard. This invokes a welcoming feeling where people can come together and not have to be afraid for their lives. It’s hard to place your trust in a system that abuses its citizens, so showing that the system is there for the people would allow them to put more trust in your cause. This is a positive ad because it doesn’t discredit any candidates, but reveals issues our country is currently facing. There were lots of pictures with infants of different races showing that life is precious no matter where you were born. The use of infants also gives a sense of protectiveness because no normal person would want to hurt a child. I also noticed that there was a clip of students in a classroom which could mean that we can’t spread hate to the next generation. If people were to come together now, it would make it much easier for the next generation to fit in because racial issues wouldn’t be a problem. Biden’s plan for law enforcement and how we can reduce the violence is shown by the “Biden Harris Plan”. He intends to create a national standard on the use of force and adjusting federal funding of the police. The techniques this ad uses are pathos and logos. Pathos was mostly used because you feel a sense of sympathy for all those being mistreated, which in this case would be black Americans. Logos was used because it shows problems were are currently facing in our country and points out that necessary political action will be taken when Biden becomes president. In my opinion this ad is very effective because it directly addresses the issues we’re going through. The ad also helps us to sympathize with the people being directly affected by police brutality. It isn’t like most ads which are meant to discredit other candidates, it’s meant to show what’s being done about our current situation.