Because of the amount of resources World War II took up, people back home didn’t have much left for themselves. People needed to make sacrifices by using as little as they can. There was a limited amount of supplies in stores so it was ignorant for someone to come and buy as much as they can. This cartoon stresses the importance of rationing and people needed to be mindful of others. The author tries to create the image that rationing is good for everyone and is the only fair way. With rationing, everyone is pleased and happy.