This week, it was reported that someone at Elsevier had concocted a plan whereby professors who had adopted a clinical psychology textbook would be encouraged to write positive reviews of the book on Amazon; in return, those professors would receive a $25 Amazon gift card. Read Scott Jaschik’s piece on this in Inside Higher Ed for more details.
Jaschik, Scott. “Elsevier Won’t Pay for Praise.” Inside Higher Ed. 23 June 2009. Web. 24 June 2009.