I thought that the article was very informative in explaining the anatomy of graphic communication. This article definitely opened my eyes to the world around me. I never really thought about the process of making a poster, sign, logo, etc; it was just there for me to see. Now, however, I notice that each and every artwork has a lot of minds and ideas put into it. Like the article stated from candy wrappers to T-shirts… everything begins with a design to make their product or advertisement eye-catching. One thing that stood out to me in the article was the ‘Type-based design’ section. I always thought graphic communication only dealt with pictures, graphics, and images, but after reading that section I realized that type is truly an important aspect to design: knowing where to place the letters or whether or not it is necessary in conveying the message.
I would ask the author, “When creating a design for a client, say ‘Hershey’ chocolate brand, why has the design of their products changed over the course of years since their original design?” A probable answer to this question could be that over the years, as technology and print production started to become more advanced, so did the eyes of the world. The original Hershey design is still present in current products, but enhanced to attract more customers from competing brands. We are reaching a more technological world, that anything outdated or “looks old” might not appeal to many people who want to buy their product. I would say that it could be easy and difficult. for designers to design for such a reputable company. Easy, because there is already a design, and it is a matter of what will make this product stand out. Difficult, because a designer would not want to take a risk and totally change a popular product known to people all over the world with a couple of enhancing designs. After all of the designing, many eyes look to approve of the product before it comes out and once it is out, only the world can judge the design of the product.
