Has Privacy Become a Luxury Good?

Privacy has been a concern for a while. In past four years, I have heard many times that there’s no such a thing called “privacy”. However, the author of a NY times article gave the issue a different dimension. The article I was reading is here.

The author has taken a lot of time and spent some good amount of money as an attempt to protect her privacy. I would simply give up since I can’t really do much to protect the privacy of information that I put on the web! However, I do like the 2 questions she has posed. They are here: Can we ensure that those who can afford to buy privacy services are not being deceived? And even more important, do we want privacy to be something that only those with disposable money and time can afford?

The Revolution of Movie Watching

Oculus Rift Crystal Cove Prototype

Last month, Facebook bought a company called Oculus Rift for $2 Billion. WOW! What makes this company so special?

They are attempting to revolutionize the way we watch movies, by mass producing a headset that allows us to be completely immersed in the image in front of us. The company wants to produce a product that is for all consumers, so the price will supposedly be affordable. But what does this mean for our eyes? And what about the intimacy of watching a movie with other people? I can’t tell if this is a good invention, or an invention that will begin to tear humanity apart.

When we watch movies with other people, it is a shared experience that provides us comfort and the ability to be on a personal level with someone else. If it’s a comedy, you laugh together. In horror movies, you experience the anticipation together. Action movies, you’re entertained together………..etc. My point is..this is taking away from that experience..are two people supposed to sit on a couch together with the glasses on and time everything correctly so the movies are playing at the same time??? It just seems so awkward….and when I think about the ROOT of it: that is, Mark Zuckerberg bought this company, after creating a social media platform that was at its core an outlet for on campus dating…well then it starts to make sense that he would go and create something that would further divide the human race…

Although one could argue that Facebook has allowed for a feeling of togetherness, I kind of feel like the numerous outlets in which we portray ourselves has left people feeling incomplete, and confused about their own identity…because there are so many different representations we have of ourselves: one through Facebook, Instagram, Twitter….these seem like separate entities of our personalities and I feel like this brings about a lot of self-identity issues for people my age.

What are your opinions on Oculus Rift? Is it a beneficial or harmful invention?

Group Presentations

Tomorrow, in our first day of class back from spring break, we’ll have our first group presentation: team 1 will present on chapter 7. Next Tuesday, we’ll hear from teams 2 and 3, and the Thursday after that from teams 4,5, and 6.

I’ve clarified some details about the presentation on the course website. Specifically, when you add a page to the wiki for your chapter that details the sources that Shirky refers to, please make sure you are creating your own version of the source notes at the back of the book. Do not copy and paste Shirky’s notes but instead make your own citations in MLA style and make sure that you organize the list into categories: books, magazine articles, newspaper articles, peer-reviewed scholarly journal articles, non-peer-reviewed scholarly journal articles, blog posts, web pages, etc.

If you are uncertain about any part of this assignment, please contact me ASAP.

The Make-up Millionnarie

“Help us make up who we want to be” is the phrase I constantly saw on some subway advertisement lately (please refer to the picture). What caught my eye at once were not only the amazing make-up looks, but also a girl named Michelle Phan. On the advertisement, it says Michelle had over 5 million YouTube subscribers. This YouTube millionaire girl interested me and I decided to watch some of her videos on YouTube. Surprisingly, when I looked her up on YouTube, her subscribers on YouTube had raised to over 6 million already. Later on, I found out all she used to become a successful woman today is a laptop and a camera. She started with posting make-up tutorial blogs at first, however, as more bloggers requested; she posted her first video on YouTube in 2007” (Wikipedia). Her growing popularity on the internet attracted many beauty brands to offer corporate sponsorship to her, such as Lancôme. In last year, L’Oreal sponsored Michelle to start her own beauty brand “EM” (Wikipedia).

Michelle’s successful career reminded me of Steven, the 14 year old skateboarder in the video Generation Like. Similar with Steven, they are both popular people on YouTube, and they both earned corporate sponsorships by their popularity on YouTube. All they used to become known was a camera to take videos and a laptop to upload videos. It was the power of social tools that made their talents known. Without YouTube and blog, Michelle would probably only become an ordinary make-up artist. It was the social tools that empowered Michelle to reach out to public who may be interested in her videos. In other words, it was the social tools that allowed Michelle to attract her consumers and sell her brand today. Do you have great business ideas, too? If yes, then utilize these social tools to start to build your own business today!

For Michelle Phan’s interview by Australia Sunrise TV Program, click Here.

Network at 35,000 Feet

I was reading this article on Mashable about how there are social seating services that allow you to connect with other people 35,000 feet in the air. It works by letting travelers choose their seat mate by looking at other travelers’ profiles on Facebook or LinkedIn. I thought this was interesting how airlines were utilizing their airplanes as opportunities for travelers to network and connect with each other. This is an innovative idea and it’s a great way for people to utilize their time while being on a plane. The article also mentioned how two professionals had the chance to be seated with each other while heading to a TED conference. It’s actually kind of cool to have the opportunity to talk to someone who you wouldn’t normally have access to. Who knew that your social media profiles could be utilized to help you meet someone 35,000 feet in the air?

However, there are some negative aspects to it such as being matched with someone unwanted or the awkwardness by being refused by a seat mate. Also sometimes people just want to wind down and escape from having to do business so planes provide that temporary liberation for them. But what do you think about this social seating service? Do you think other airlines should jump on board with social seating services and allow travelers to network and connect with each other? Do you think that more travelers are going to be interested in using this service or would this service just be for professionals to network with other professionals if the chance arises?

TOM’s Flash Mob

About two year ago, I participated in a flash mob proposed by a school club called TOM’s. TOM’s club is a charitable club that tries to help the children in poverty by promoting the company TOM’s promise that every pair of shoe you purchase, another pair of shoe will be given to a child who walks barefoot.

The idea of this flash mob event was to raise awareness of our club on campus. We started the club with only 7 officers. Besides having a regular meeting every week to plan for the flash mob, the main way we communicated was through Facebook. By inviting our friends to the Facebook page, our group grew fast. Every Facebook member was updated with the dancing practice time and location, and those who could make it to the practice participated actively.

This reminds me Clay Shirky’s book Here Comes Everybody, when he talks about the ice cream flash mob that was formed by using social tools. It was social tools that enabled the ice cream mob to reach out to the large population without alerting the Lukashenko government (Shirky 168). Indeed, it was also social tools that enabled TOM’s flash mob to take place. With Facebook, we reached out to as many students as possible and kept them updated with all the information without needing to text people one by one. At the end, we had about 50 participants in the flash mob and over a hundred members on Facebook. I can’t imagine how the event would turn out without Facebook.

For reference to the flash mob video, click here.

Generation Like (Serena)

The group of students at the beginning of the video said, “Our generation uses Facebook and claims to want to show one’s true self.” We post our hobbies, likes, and lives on social media. However, is it really that we want people to know who we really are? I think the answer is no. Instead, most people in the video like to post on social media because they want to become popular. The more likes you have, the better you feel. Everyone sees how many likes you get and how popular you are. For example, lots of people posted funny videos just to earn subscribers on YouTube.

Social media is all about sharing, and it give its user the empowerment. For example, Tyler Oakley would probably never been known by millions of people if there was no YouTube. Sharing his videos on YouTube allowed him be exposed to a much larger pool of audience. Another example is Steven, the young skateboarder. Since Steven got thousands views on YouTube and become popular, he started to get sponsorships from lots of brands. Without this platform, it is hard to imagine Steven can be known by any company.

As we use our sharing power to re-tweet or like a Facebook page of a company, we are being a marketer of those companies. For example, when our generation like a pop star, a company, it becomes part of our identity. Kayley Lyn spent hours to re-tweeting for Hunger Games. Essentially, she simply wanted to show her identity that she is actually a fan of Hunger Games. Therefore, we as consumers, can actually become the most hard working marketers for companies. In addition, by looking at who shared, who liked their pages, companies gather demographic data about its potential consumers. Company knows how to use the data to create value for themselves because by getting a re-tweet may help a company for maybe a million sales.

Generation Like

  After watching the “Generation Like” video, I realized how much our world has shifted. Society is seeking for attention from anywhere they can get it. What stood out to me was why people have such a desire to get likes. I believe people want likes for Fame. Getting thousands to millions of likes, means getting noticed by the public, businesses, and sponsors.

  According to Doug Rushoff, just like the “Hunger Games, kids are out there alone just trying to survive.” This is a metaphor for how kids are being played by the gmae-makers, competing for attention, fame and a feeling of self-worth.  Through social media, people have a way of changing the advertising and marketing industry. Teens are becoming the marketers. Tyler Oakley has paved the way to getting fame through social media. The way he connects and interacts with the web community has opened opportunities, sponsorships, and brand marketing. What I understood from the documentary, teens that are active on web and get recognized are noticed by companies who wants to work with these teens to get there ads seen and views that will be profitable to sell their products. Ads are coming at us faster than ever before, in moments through “shares” and “likes,” in the age of social media, companies have mastered the art of Facebook/Instagram/ Twitter marketing.

  The relationship between young people and companies looks to be a great partnership for everyone, Rushkoff questions this pathernship. Rushkoff explains the concept of “empowerment” as a way of getting consumers, especially young people into spending countless hours endorsing brands for free. Companies have carefully designed, timed, and calculated marketing messages, Rushkoff calls this “serendipity by design.”

Bots bots bots!

I just read an article from the New York Times about bots. You can read it here. You may be asking yourself the question “What are bots?” or “What about bots?” Well, in this article, the bots that are referred to are the online bots. This meaning, those that you may have befriend on Facebook, Twitter etc…

Turns out, you can buy friends and influence! Can you believe it? Like in the Generation Like video we watched, the power of likes, re-tweets, follows etc… are all a form of currency in this generation. The amount that you get can mean multiple things such as popularity, attention and power. It makes me wonder if all these popular pages on Facebook, or Twitter accounts with millions of followers are actually mainly composed of these bots.

This article touches on how you can buy these followers, the popularity of even the power to sway others. These online bots are disguised as real humans. They camouflage themselves into our social media and act as humans do – posts realistic updates, responses etc… Quite scary if you ask me. It’s said that different people use bots, and that they’re not illegal, it being illegal only depends on how you decide to use these bots. Politicians use them, celebrities, heck maybe some of your more popular friends on social media are using them! Really, how many followers can one person really have?! (kidding, if you’re super popular!)

Bots can be bought, made by programs which you can purchase, but can also be made from scratch. How you use them is up to you. My questions are, would you pay for bots? If you would for what reason? Is this something we should worry about? or just accept that it’s become part of this generation, like how likes and re-tweets are.

Don’t like that page! Think before you click “like”.

I found an article on Techdirt which you can read here, about new clauses in contracts that are made by General Mills. This new clause may come as a shocker to many of us, since it’s about receiving retribution from the company on any of it’s cereals.

In this article, the main focus is about how General Mills, the company that produces multiple brands of cereal and other products like Bisquick or Betty Crocker has entered new clauses in the agreements between the consumer and company. Meaning, that when the consumer agrees to purchase the product, like the product on Facebook, obtain coupons from the company or even enter their sweepstakes, the consumer is actually agreeing to give up their right to sue the company for any complaints they may have. Instead they must try to mitigate any issues through emails.

I believe that this is going to the extreme to avoid litigation cost that they may incur in a possible law suit for any reason that may surface. This caught my eye when I read about how if the consumer “likes” the cereal page or the page of any of their products meant that they were giving up their right. Especially since we just watched the video on Generation Like, which talks about the power of likes. This goes to show that, even brands like General Mills are conforming to this generation of likes, and using this social norm and currency to their advantage.

My question are, do you think their actions are too extreme and unnecessary? Is one of the consequences of generation like or just a side affect that no one expected to happen especially since generation like seems to be more focused on a different basis?

Printing body parts?

Technology has been steadily moving forward for many years, but in the past 2 decades it has grown in leaps and bounds. Take a look at our mobile devices today and their many capabilities, from home computers, to laptops and now to lightweight netbooks and tablets. The huge “boat phones” of yesteryear have been replaced by sleek, small mobile devices that do everything except wash the dishes (that is probably next). Technology has not only grown in the gaming and mobile arenas but also in the medical field. Today doctors can visit patients in remote areas and do tests and body scans with portable devices which help many in under-developed countries.

Recently a new development has arrived in medicine which uses technology in way most would not have predicted beyond sci-fi movies. The technology utilizes one we are all familiar with and that is printing….yes printing but in this case, 3D bio-printing. Combining 3D body scanning with organic inks and thermoplastics, doctors are now able to create replacements for a number of human body parts with this technology. Eyes, skulls, ears, nose and skin are part of the list of replaceable tissue which this bio-printing technology has made possible.

There are quite a few ongoing studies in this field of creating replacement body parts, and the ultimate goal is to create parts which are based on an individual’s own cells thereby reducing rejection issues and and speeding recovery time. However until science allows us to grow or create “backup” body parts, I think this is a great way of helping patients who otherwise would have a difficult and almost impossible task of becoming whole again.

http://www.cnn.com/2014/04/17/tech/innovation/artificial-eyes-3d-printing-body/index.html

Graphene: The Material of the Year

That’s just a prediction. But I’m pretty sure the developers are onto something with this. Graphene is the HARDEST material in the world, but its also the most pliable. Meaning it is easily bent, morphed and shaped to whatever you’d like to shape it to. This material is a form of carbon, and it can conduct electricity and heat better than anything else.  It is one of the only materials in the world that is transparent, conductive and flexible at the same time!

“200 times stronger than steel, and so thin that a single ounce of it could cover 28 football fields” –> crazy, sounds like some kind of nuclear element that should be used to power something in a Marvel movie.

This material was found ten years ago, but wasn’t thought of to use in the commercial world until now–duh– because there are so many things that this material could be used for, and what people are hoping is that this will improve technology even more. Devices that are supercharged, or electronics that piggyback off of the cells in the human body are only the initial ideas of what is yet to come.

In 2011, researchers used this material (with the addition of silicon) to build a battery for a cellphone. The cellphone stayed charged for MORE THAN A WEEK and recharged in 15 minutes!

The best part: this material is fairly cheap! It’s on its’ way to replacing plastic.

Be careful what you say, post or text.

In a case which clearly demonstrates the need to “watch what you say, post or text” online and elsewhere; a man was forced to let his former fiancée keep a $53,000 ring although he had broken off his engagement and asked for the ring back.

An article posted on the Buffalo News website reports that Louis Billittier Jr. broke off his engagement to Christa Clarke his betrothed of 14 months by a text message in 2012. In an attempt to soften the blow Billittier Jr. wrote another text which he would later come to regret. The relevant section of the text read as follows, “Plus you get a $50,000 parting ring. Enough for a down payment on a house.” That text and those words were used as Clark’s defense for keeping the ring which Billittier requested returned after he broke off their engagement. What made this case so interesting is that New York law usually sides with the would-be bridegroom who have the legal right to ask for a ring’s return even if they were responsible for breaking the engagement.

However in the case of Billittier and Clark, Billittier forfeited that right by sending that text which clearly stated that his former fiancée could keep the ring. Supreme Court Justice Russell P. Buscaglia ruled that Clark had the right to keep the ring even though Billittier said that his text was meant to be sarcastic and not a true intent for his jilted ex to keep the ring….the judge however did not buy his story.

http://www.buffalonews.com/city-region/state-supreme-court/judge-rules-jilted-woman-can-keep-53000-diamond-engagement-ring-20140405

Temporary Change to Library Hours Next Week

A post of mine from earlier in the week suggested that the library would be open it’s usual hours. I just learned yesterday that we’ll be closed a bit and not open our regular hours:

The Newman Library will be closed for periods of time during spring break to allow for repairs due to damage from last year’s water main break. The schedule below is based on estimates from the contractors. We may have to make adjustments if the work schedule requires. Please check the #Alert message at the top of the Library’s home page or the Twitter feed from CIOBARUCH for the latest status.

Monday 4/14: CLOSED

Tuesday 4/15: Open from 9:00 AM to 6:00 PM ONLY

Wednesday 4/16: Open ONLY from 4:00 PM to 12:00 AM

Thursday 4/17: Open normal hours (7:00 AM to 12:00 AM)

Friday 4/18: Open normal hours (7:00 AM to 12:00 AM)

Please note that currently enrolled Baruch College students have access to the other CUNY libraries.

Via Newman Library News.

Generation Like

I never realized companies used their social media campaigns so effectively. I think our age group for the most part could tell that plenty of marketing campaigns are planned and well thought out. However most people could never see how effective these marketing campaigns actually are.

I feel that the effectiveness of these social marketing campaigns are in large part due to these companies able to abuse and exploit adolescents. When you think about it, these teens literally have nothing better to do. They can sit their and work for free. These teens are willing to do this because those tiny rewards mean worlds to them. I feel like when these young adolescents grow a bit more older, they will not be so easily exploited. When they grow older they will realize their time is just not worth it.

There is differing levels of awareness to what likes really mean. The Facebook community has a different perspective on how they view likes. They see it as more of what it really is, just expressing that you enjoy or express interest in something. However in the YouTube community the “like” button is viewed in a whole different sense. The “like” button is viewed as more a monetary factor. The primary difference for this, is YouTubers are generally individuals that are more transparent and honestly ask viewers for likes. The more “likes” this YouTuber is getting the more people are going to see his video and thus the more money they are going to make from ads. Thus the YouTube community is more aware of how likes equate to money.

Generation Like

I always had a gut feeling that likes would turn into money someday after I’ve seen a lot of social media upgrade their site with the like button or share. This video proved that to be quite true. The way social media works is really smart. They utilize the fact that “famous” people with a lot of likes can help endorse their brand and they will sponsor the person with clothes, shoes, and much more so it could be shown in their videos or pictures. On the other hand, ultra die-hard fans will always be an advocate for their fandom. They will help you market for free and they earn points, as shown with the biggest fan of Hunger Games.

I felt a little disturbed at the end when a young girl who started her journey to become “famous” through youtube videos wanted more likes and more views. Her mother did what she was supposed to do (which was support her child), but I believe that she was exploiting her child to the world. She even stated that if she takes a full body picture of her daughter, it would garner a lot of likes. Keep in mind that the girl is still a minor. I think it would be okay if the pictures were taken with more creativity but, there is no need for a random full body picture.

I think teenagers want the attention, which they get through likes and shares. Youtubers are aware that their videos are going viral, but that’s exactly what they want. They want to become famous and receive all the attention they can get through their videos. As they continue their journey, they will be paid, get free things, garner attention and get numerous offers, just by making videos alone. I think it’s a great idea if this is what teenagers these days are looking for but they should also be careful with what they post because once it’s on the web, it will be there forever.

Generation like

This video was extremely enlightening at least for me. I’ve liked videos, articles and posts I came across online in the past and recently. Sometimes I share them or post them on my Face Book account so my friends can access them. I’ve never thought more of it beyond just showing what I think is entertaining or funny, but now after seeing this video I have a different “appreciation” for how my opinion is used.

To me in the end the winners of Generation Like are the marketing companies and manufacturers etc (adults). The kids get something out of it I guess, but its almost like regurgitated desires and wants anyway, because by participating in the “game” of likes, re-tweets, shares, etc they are just telling adults what to give them or do to make them happy. The seemingly massive movement of kids online seeking validation and “fame” is actually disturbing to me. It seems that nothing much is left untapped in their desire to gain likes etc. The 13 year old Steven Fernandez started doing skate videos but went further by making videos involving scantily clad women and lewd behavior. It might seem to many that the videos are funny and some of Steven’s videos are “harmless” fun but some are not and a 13 year kid making and posting those kinds of videos seems less than funny to me. What then becomes his limit, how far is he willing to go to gain more likes?

Of course there are positives such as teens or former teens creating new opportunities using social media and helping to turn the old mode of Marketer > Consumer on its ear. I also like that it provides another option for new artists to gain fans which in turn can be leveraged into deals and sponsorships. It’s refreshing to see that kids have some power to shape the way marketers and manufacturers put out content, but at the same time I worry about the fact that what they think is spontaneous and driven by them is actually “engineered” to seem that way.

Generation Like seems to be caught in a loop as noted in the video but is the loop good for them or for the adults? It seems to me that a lot of kids are “working” for free in the hopes of gaining seemingly instant fame. Many, many more are doing so for the chance that same celebrity will respond and make them famous by association. I think too much potential danger or harm exists in this kind of behavior and I worry about predators and other dangerous people on the internet who can use these forums to lure or harm kids. I also worry about the less than confident kids who seek validation and get depressed etc by a lack of “likes”. How is all of this affecting them? I like the idea of letting others know what we “like”, but attaching so much meaning to it is a little overboard in my opinion. (I might just be showing my age here)

Generation Like

The idea that social media is revolving around our lives is crazy. We help social media with our content, abilities, and skills to be the “heart of the marketing campaign” without even knowing it. The generation nowadays are interested with getting more and more likes or so I call it to be “accepted” by strangers from social media. The more people who follow, like, share your post, the easier it is to advertise. Now, famous YouTubers get money when they get million likes/views. They are not the only ones, most actors/actresses/companies who are already famous use social media to promote themselves even bigger. For example, the tricky advertisement of Trident Gum by trying to get people to post a video and they picked one video to be published online. Some teenagers don’t know what or who they expose themselves to, which might be dangerous.

I think the winner in all of this is everyone. Some people who are determined to make it big can produce money and sponsorship. Everything that people like on social media is being exposed to more ads, suggestions, apps, and items. People who post many things on social media are being watched and most of them aren’t aware of it. People who get famous over social media are attached to them to get attention and want more. Everyone is being exploited. I don’t think teens are aware when they’re used in the marketing techniques. I agree with Rushkoff that this doesn’t last forever because society gets bored easily and things keep moving with life.

Generation Like

With the use of social media, I have never known of how seriously people took into account of how many “likes, shares, retweets, etc” they got. I also thought of social media of a place to connect and to interact with people who lie outside of one’s inner circle. The documentary on how social media and its importance shows a clear depiction on how today’s generation interact and gain easy access to anything one wants.

With social media such as Facebook, Twitter, Instagram, YouTube, etc., anyone can sign up and gain easy access to connecting with his/her friends, interest groups, and so on. As seen in the video, today’s social media network not only allows users to converse but also allows users to follow, like, share, and repost/retweet anything or anyone of whom the user shows interest in. By showing an act of interest in such way, the social media network and other affiliated networks/sponsors/etc. will gain access to the user’s interests and likes, and thus will attain a data of related items that will overall represent the self of the user. By tracking how many clicks on ‘like’, ‘share’, ‘repost/retweet’ buttons, the social media network and its affiliates will gain a general idea of what users are attracted to and will thus exploit these users to relevant companies.

Today’s generation is exposing themselves to the media at very early ages. Without parental consents, today’s generation can unthinkably expose themselves out into the world of social media, which can cause many problems. However, on the flip side, I think today’s generation should be very fortunate for the easy access to connect and interact within such social media networks!

Generation Like

Dimensions of social media and its impact is changing everyday. ‘Generation Like’ video gives us a clear picture about the future. Going through business degree in Baruch College, I was constantly taught that success is rooted in networking. In this video however it takes a whole new level.

Social media websites are becoming to be the prime place to network. In the video we saw the teens were so devoted about how many likes or how many comments they get on Facebook profile picture. Getting all this ‘likes’ or all the comment on the post creating a social bravado. New way to be cool is how popular someone’s social media posts are getting. Then we saw the kid play skateboard and eventually getting sponsored and Youtube videos are certainly bumping the popularity up. Then we saw how one Youtube channel gets promoted by another Youtube channel. It is creating a whole different type of world than what it used to be. Now to be famous have to create a youtube channel and create an audience with same type of interest and these users have their own channels.

So what all this means? There is always upside and downside for everything. Upside maybe that we can connect seamlessly anywhere in earth with internet. We can share our ideas, promote creativity, start a career. Downside maybe all the big corporation targeting  the teens and making them seem like there is nothing wrong. When our next generation looks at the mutated social media and how it works, then everybody want to do it. This some statistics I found on Youtube website:

Viewership

  • More than 1 billion unique users visit YouTube each month
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth
  • 100 hours of video are uploaded to YouTube every minute
  • 80% of YouTube traffic comes from outside the US
  • YouTube is localized in 61 countries and across 61 languages
  • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network
  • Millions of subscriptions happen each day. The number of people subscribing daily is up more than 3x since last year, and the number of daily subscriptions is up more than 4x since last year

YouTube Partner Program

  • Created in 2007, we now have more than a million creators from over 30 countries around the world earning money from their YouTube videos
  • Thousands of channels are making six figures a year

Monetization

  • Thousands of advertisers are using TrueView in-stream and 75% of our in-stream ads are now skippable
  • We have more than a million advertisers using Google ad platforms, the majority of which are small businesses

Mobile and Devices

  • Mobile makes up almost 40% of YouTube’s global watch time
  • YouTube is available on hundreds of millions of devices

Content ID

  • Content ID scans over 400 years of video every day
  • More than 5,000 partners use Content ID, including major US network broadcasters, movie studios and record labels
  • We have more than 25 million reference files in our Content ID database; it’s among the most comprehensive in the world
  • Content ID has generated hundreds of millions of dollars for partners.

If we look at it, we can see how our life and media is changing rapidly. Hopefully it will not self destruct itself making a balance between upside and downside.