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Demo Site – MKT 9702 Marketing Research
Discover the power of insights
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Syllabus
About the course
Course Requirements
Group Project
Topic Selection
Exploratory Research and the Project Proposal
Designing a questionnaire and collecting the data
Analyzing the Data
The Final Report and Presentation
Instructor profile
Schedule
Lectures
Cases
Course Q&A
Resources
Business Research Tutorial
Qualtrics Training
Statistics Tutorials
Statistics Quizzes
SPSS Tutorials & Quiz
Readings
Videos
Content Suggestions
Submissions
PollEverywhere Quizzes
Project Proposal
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Group 13
Questionnaire – Draft
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Questionnaire – Final
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Data Analysis
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Project Report
Final Project Reports are posted under this category; remember to add your group number as a tag.
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Peer evaluations
Miscellaneous
Comments on readings, videos and other content that you find on this website or elsewhere.
Research in Action
Category:
Group 12
The Marketing Experiments Blog
The Bionic Marketer: We need a better metaphor for AI than ‘digital agents doing your job’
How Advanced AI Models Are Revolutionizing MeclabsAI: The future of intelligent systems
How To Use MeclabsAI To Generate Leads
Ask Your Target Market
Job listings – Market Research
