Aug 18

Learning Goals for the course

In this course, students will learn how to:

  • Identify and deal with ethical issues facing market researchers
  • Identify sources of secondary data relevant to marketing
  • Determine whether qualitative or quantitative research is appropriate in a given situation
  • Critically evaluate survey methodology
  • Design experiments to investigate causal relationships between variables
  • Design a questionnaire to meet research objectives
  • Use Qualtrics to conduct an online survey
  • Design a sampling plan to gather data
  • Use SPSS to analyze data

Aug 05

Student feedback

View recent Course and Faculty Evaluations for this class.

Aug 17

Welcome

Welcome to this course.  This will be conducted in a hybrid (AKA “blended”) format, combining online learning with F2F (Face to Face) meetings.

Each week you will be responsible for completing online assignments and attending any F2F class sessions that are scheduled. Check the course schedule for the dates for these sessions.

There are many assets on this website that will enhance your learning experience. I encourage you to explore the Resources section, where you will find tutorials, training videos and readings that should be interesting and useful.

This is going to be a fast-paced course, and there will be a lot to do, so keep your eye on the ball!  Hopefully, you will learn a lot and (more importantly) enjoy the course.

Start here.

TED Talk by Malcolm Gladwell