Category: Lectures

Click on the links below to view the video.

• Lecture 3.1 Qualitative research – Introduction (6:57) – Download slides and transcript
• Lecture 3.2 Observation, Concept Testing and Social Media Research (12:24) – Download slides and transcript
• Lecture 3.3 Focus Groups (10:34) – Download slides and transcript
  • NOTE: Lecture references the show “Lie To Me”–watch episode here.
• Lecture 3.4 Projective Techniques (5:34) – Download slides and transcript

Complete this Quiz after viewing the material (Pollev.com login required). This is for self-assessment and carries no weight in the grade.

Click on the links below to view the video.

• 2.1 Problem Definition (4:33) – Download slides and transcript
• 2.2 Management Problem vs. Research Problem (7:20) – Download slides and transcript
• 2.3 Sources of Information – Primary (8:38) – Download slides and transcript
• 2.4 Sources of Information – Secondary (9:35) – Download slides and transcript

Complete this Quiz after viewing the material. This is for your self-assessment and carries no weight in the grade.

Lecture 1 (Introduction & Research Process)

The slide deck for our F2F class on 8/29.

Complete this Quiz after attending the F2F class. This is for your self-assessment and carries no weight in the grade.