What is Innovation?
For me, innovation is creating or designing something new and out of the ordinary to impact a market full of competition. It can also be something improved on something already invented but with a better value, to have a better impact as a product.
The main goal of business is to develop new and innovative products that generate growth and deliver important benefits to an increasingly wide range of the world’s population.
I believe that without innovation things would not improve and we would not evolve as a society, for this reason innovation is the key to a new technology, product or service and is stronger today.
Finally, I also believe that innovation is not only a different or new idea within the marketplace, but it is a mixture of discipline and consistency in a project developed by years of sacrifice.
I like your perspective on Innovation, I love your inclusion of discipline and consistency as elements of innovation. A company will fail if it is not consistently innovating or providing better solutions to existing and future problems.