In my opinion, design thinking is a very important and valuable process for the operation of companies. This process helps us to design, evaluate and modify any product or service that is going to be launched on the market. It will also help us develop new and innovative solutions to the problem that exists in society, creating various ideas and collaborations to get closer to perfection and customer taste.
This incredible process gives you the opportunity to imagine, create, and innovate to solve the problems that come up every day. This can give us the opportunity to work as a team both from the same team of the company and the feedback from customers to have a different perspective and add or change some part of the design.
I believe that one of the keys for the idea to be successful in the design thinking is that they work with empathy towards others. When using the part of empathy, we could have a different perspective of the consumer of what they are looking for, needs and wants when buying a service or product.
Completely agree that it is a great way to meet the consumer needs and a way to obtain a different perspective when designing
As you said, feedback is also a part of the process and it helps companies build better products. Feedback is essential for development, a company’s stakeholders are willingly sharing what they love and what could be improved, it opens doors for more solutions.