Ronald Reagan was the president of the United States of America from 1981 to 1989. He is beloved by many Americans today, and this is no accident. Reagan worked hard to control the legacy he would leave behind after he was no longer president, often working very subtly to do so. One striking example of this is In Reagan’s farewell speech – he repeatedly mentions some form of the word “America,” linking it with other positive concepts such as money, human rights, freedom and the pilgrims. In doing so he subtly links his presidency to the concept of being American, and then links the idea of being American to everything good in the world. Patriotism is a very strong factor in American culture, and Reagan takes advantage of this. He creates a legacy that Americans would feel emotionally connected to – after all, it’s much harder to feel antipathy towards someone your subconscious has linked to a significant part of your identity.
One of his strongest and most obvious links he creates is between America and freedom. Of course, he is not the first president to link America and freedom. In fact all of the presidents have likely done so multiple times in their presidency. However, he works much more subtly than simply stating something as simplistic as, “America means freedom.” Instead, Reagan brings up an anecdotal feel good story. He sets the scene by describing a boat carrying refugees from Asia to America as being a “leaky, little boat.” This is incredibly important. These refugees have been set up as weak, and almost pathetic. Their boat isn’t only little, but its leaky. Then he says one of the refugees called out to the American sailor “Hello American sailor. Hello freedom man.” The refugees have essentially been reduced to children, calling out for the adults (the Americans) to save them. This no doubt swelled up the ego of most Americans listening to this speech – they are the saviors and are such good people too – after all they are helping these people who have been set up as being so defenseless. Reagan doesn’t stop there however. He says “Because this is what it meant to be an American in the 1980s. We stood again, for freedom.” This isn’t something that happened in the general history of America – it’s something that happened in the 1980s, in Reagan’s America. He dresses this up by using the words “we” and speaking in the third person, but that’s the real subconscious connection he has set up (Reagan=savior).