Monthly Archives: October 2015
Mai Matsumoto MoMA package
Melaia MoMa
Luna. MoMA
Moises Morales — MoMA
Eileen Makak
Post your MoMA paper in the category: MoMA paper
Invitation
Danisa Valdez
Design Approach: When I first made sketches for this project I had about 10 different designs. I made 5 gate fold sketches and 5 double gate fold sketches. I really liked the images that were available so my sketches had many images on them. When I first started designing on the computer, I realized that most of my ideas weren’t going to work out as well I though. There was one sketch that I made (which I ended up using) that had 3 pictures on one fold, a picture of the garbage truck in the snow (my favorite) in the middle and words on the other fold. It was my favorite sketch and I knew it was going to work. When I put the images and text in the appropriate folds, my idea came to life. With the proper duotones and organization of the different colors, I thought it was best to alternate the grayscale and pantone.The three images on the fold were grayscale, pantone and grayscale, the large one in the middle was grayscale and the text to the right was pantone. My pantone color was a mixture of black and gold; although I wanted a metallic gold, the paper and printer did not give me that option so I created various tones of the pantone to make such pictures slightly lighter than others. The layout on the second fold has the subtitle on the top and 4 pantone images of different workers faces. With that, I wanted to create the illusion of a (still) slideshow, a preview of whats to come afterwards with several pictures of welcoming faces. I used the negative black space underneath to my advantage and put the information on the bottom right corner with the date several points larger than the rest of the text. On the front page,I simply put the title in caps and the image of a garbage bag being through in a dumpster, both pantone colors. My approach was mainly to keep it as simple as possible by mostly only using the organization of colors and size.
Paper Choice: I liked ‘Classic Crest- recycled natural white 80C classically permanent classic crest cover’ because of the texture and the matte feel and look. I thought that the matte was a good fit for the simplistic feeling I was trying to achieve. I also liked ‘Classic Laid- classic laid cover peppered moss 80C foil stamp’ because the paper had a unique feel to it and also the foil stamp; I think my invitation would look complete if the words ‘SanMen’ (which are vertically written) were in the form of a foil stamp, to bring out the gold color and the meaning behind the message.
Typefaces: I used the typeface Adelle because it I thought that its serifs gave it a more distinguished look.
What I Learned: From this project, I learned that folding and cutting invitations are very difficult. They require a lot of detail and a focused eye. The organization of colors and size and typefaces make a big impact when a viewer is seeing it for the first time and in this case, whether they decide to go to the event or not. I also learned the minimum size that USPS accepts to be delivered through their system.
Sanitation Invitation
Invitation
Design Approach: I wanted a simple (3 panel) fold that would allow for a flow from one page to the other. I wanted the flow to be intentional; the reader would see the pages in the order I choose. First the Cover page “Chasing Sanitation”, then the photograph of San Men hard at work with a strong quote “What the world needs now are men and women who get the job done”. This would pull attention to the man and woman on the left panel. Upon opening it again, you see a panel just like the left on the right side, giving a symmetrical look with different man and woman. Those two panels should bring attention to the center page of the Invitation with the information to the event. The title of the center page “Falling in love with New York’s Strongest” again connects to the images of the two men and women on the side panels.
The invitation colors are Black + Pink Pantone (1905C). The colors were purposely chosen, as the idea of “love” brought an association to Pink/Red. I hoped the choice would be understood at a minimum on a subconscious level by the recipient.
Typeface: Baskerville Regular & Baskerville Semibold.
Paper: Vellum Paper. Radiant White (100 Cover) (Original Mohawk Shove). Manufacturer: Mohawk
I want it to be a bright white because when the Invitation is printed the colors I chose to work with will stand out better and as intended. If I had chosen an off-white or different color paper the tones I chose to work with would change due to the paper color. I also want a paper that is thick enough that it will not allow for the panels to be see through and affect each other. I loved the texture of Vellum Paper and felt it would be appropriate for my invitation.
What I Learned: I had to play around with the Typeface as Baskerville Bold came out too clunky and Baskerville Regular made it seem too boring/dull. I also wanted to provide a hierarchy of importance using typeface and size. I realized with the titles as Baskerville SemiBold, while the body Baskerville Regular would bring the most coherence or flow to my presentation. I learned more about the importance of the proper use of negative space when setting my blocks of text with the images.
INVITATION- PEREZ
DESIGN APPROACH
Originally I wanted to create an invitation that will print in regular size paper. However as I came to understand the concept I realize that if my invitation was to small it could get lost in the mail. Therefore I decided to make my invitation a bit bigger to a size of regular mail so that when people get their mail they can easily grab their attention.
I choose to have the tittle at the front of the invitation and along with that I the address and the email. Once a person open it I figure my main point of interest will be the middle with the subtitle in a big picture that stands out. Towards the bottom since the eyesight follows down I put the date and the quote along with the picture.
The type of paper that should be printed will be soft white Feltweave by Mohawk weight 80t/118gsm. This paper will be with enough thickness that if its folded it will not creep at the marks.
The type of font I use was Bodoni strong and hevetica. The reason I chose Bodoni is because synce is a gallery event I though of putting it as a elegant clean look with the typefaces align. I use Helvetica to help get the information of the address and smaller text to be easy read.