• Aggregator
• ASP
• Content Provider
• Fund Raiser
• Infomediary
• Marketplace
• Multichannel
• Machine to Machine
• Open Source
• Peer to Peer
• Portal

There are:
P2P
Business Models
Revenue Models
M2M
Direct response

FUNCTIONS OF BUSINESS MODELS

• Articulate Value Proposition: All you music on the go
• Identify Target Market Segment: college students
• Define Structure of Value Chain:
• Define Cost Structure and Profit Potential: Premium product
• Explain Position in Value Network
• Set Forth Competitive Strategy: limit competion by creating proprietary software, itunes, shelf space, headphone

Internet Business Model

Feature length movie ad budget 30-45 millon 4-6% internet based
Trailers reveiws
Banners
Amazon.com
Business Model Aggregator
How do they make their money: Ecommerce, Associates, Adverisment
The Wall Street Journal
Business Model Content provider
How do they make their money: Subcription

Data collection

On the internet it’s done with Cookies
Cookies captures all the data