We need customer service. However human customer service is being replaced with computerized Internet frameworks. We also want and need customer feedback to understand how the customer is dealing with our products and services. The customers who complain want an … Continue reading
The internet has the capacity to increase customer expectations about service levels by allows businesses to have anticipatory customer service. They can be proactive about setting up the means for customers to access information related to their needs available … Continue reading
With the ability for consumer buying behaviors to be tracked by profiles and cookies as well as consumer feedback tracking merchants and advertisers need not guess what a particular customer is interested in buying. Amazon.com has been extremely successful at … Continue reading
Price Structures Various price strucures canbe used to implentment respective relationships staged. Some of the various pricing strategies are EDLP = Everyday low pricing -Cost plus -competive pricing -demand pricing -loss leader -luxury pricing – frenzied pricing *stub hub, ebay, … Continue reading
What are the special techniques that enterprises can use in their brand-building process on the Web? 1- Interactive sites, Films and comics to reinforce the brand, Interactive Branding tools Personalization Co-Creation of Content Purchase-Process Streamlining Customization Dynamic-Pricing Brand Community A/B … Continue reading